Words/Images Judith Ecochard
Fast becoming a place for fashion previews, the 2nd floor of the luxe midtown hotel- Andaz...served as host for the Macy's Fall 2011 Press Preview.
It used to be that department stores were easy one stop shopping for assorted apparel and accessories brands but NOW---some on the mark, department stores chains serve up unique collections of private labels...and made just for them sub- collections of famous designer lines
We think Macy's really led the way with this with break-out major sellers like Rachel Rachel Roy and then Material Girl by Madonna and Lourdes. (First names only needed). Guess
We began our stroll around the second floor space with a look at the jewelry table...with on trend pieces that range from career elegant to fun/edgy...
INC International Concepts and Alfani are Macy's own contribution to women's (and men's) apparel (and accessories)...aimed at the 25 plus crowd.
The former is contemporary on trend while Alfani outfits the career crowd---with ann older niche of 30's-55 year olds.
|Faux fur and cozy knits|
for Macy's too...
ELLEN TRACY has a cult following----contemporary stylish knits, womenswear that professional gals gravitate to...
AMERICAN RAG ---adorable fun flirty teen attire---value priced mix and match pieces...that include plus sizes at the same bargain costs. Pretty prints too as well as earthy tones for fall.
Lady Gaga might sing and act a lot better than Madonna---but Madonna still reins as business gal par excellence---here with the smash hit, teen line MATERIAL GIRL----in collab with daughter Lourdes. Fun, edgy urban cool---at terrrif prices that has the grown-up girls scooping up some of these trendy pieces.
A home run from the initial launch---RACHEL RACHEL ROY exclusives includes accessories and clothes that rival the designer collections for style---and inventiveness. There is not one item we racked through that we did not want---and we love her way with splashy colors and prints---mixed textures, modern silhouettes----and the designer epitomizes chicness incorporated.
New for us was the Macy's line BAR 111 -a contemporary brand that's trend forward and aimed at the "sweet spot" market of 25-29 year olds. Flirty mixed prints, slimmer cuts, mix and match casual as well as evening separates.
SEANJOHN is P. Diddy's all grown up line of suits for that guy that outgrew (or just skipped) Hip Hop's initial contribution to style---i.e. pants so baggy, we question whether mirrors were ever involved in the getting dressed process...no attitude achieved cause just looked dumb.
Well now it's all smart, sharp and tailored...YES!!!!
Men don't have to be golfers to love Gregg Norman---an athlete with style that we think rivals Michael Jordan for appeal.
TASSO ELBA are high-end with Euro finishes...sophisticated wear for men with a special collection by Greg Norman.
As posted earlier, the Kenneth Cole Reaction for Macy's only has the "Bright Lights, Big Country" sportswear collection for guys---with mix/match downtown sensibility fused with country rugged items
Everyone buys shoes---and the collections we saw often had footwear too for menswear....
BOTTOM LINE: Sister company Bloomie's betta watch out ha ha.