Friday, February 26, 2010

ALLERGAN’s JUVÉDERM® XC INJECTABLE FILLER …”COMFORT ZONE” LAUNCH


NO PAIN, NO GAINCHALLENGED WITH NEW FORMUALTION OF SMOOTH GEL HYALURONIC ACID DERMAL FILLER WITH LOCAL ANESTHETIC LIDOCAINE

Four Seasons Hotel, NYC



Two weeks ago, a gal pal …who is the type who maybe, MAYBE…wears lipstick two times a year...confided in us--- that she has something MAJOR to dish.

We conjured up über actions--- like quitting her job and moving to some far-flung nation…

…but for her, the big deal was thinking about doing SOMETHING about those deep wrinkles that ran from the tip of her nose to right below her mouth (the nasolabial folds and marionette lines).

Well now, the FDA approved dermal fillers of choice for many MDs, Juvéderm® Ultra (for fine lines/wrinkles) and Juvéderm® Ultra Plus (better for deeper lines/folds) ---both made from the key component hyaluronic acid (HA) a naturally occurring, water retaining, biodegradable complex sugar found in the human body and mammals---

…is available in a new formulation, Juvéderm® XC that contains 0.3% preservative free lidocaine--- for a more comfortable patient experience.

Our BFFs timing is perfect.

WHY this is a big deal…

According to two very experienced and congenial MDs at yesterday’s launch, the NYC based Dr. Amy Wechsler (Board Certified in Psychiatry and Dermatology) and Birmingham Michigan/NYC based Dr. Charles Boyd, MD, M.B.A. and F.A.C.S. (and a clinical investigator on the FDA double blind study that measured patient comfort and efficacy),

 …Juvéderm® XC will be a game changer (our words)…

(1)  The numbing effect of the new formulation takes place within seconds (“three” according to press materials)…thus largely sparing patents the pain associated with getting a needle in one’s face, AND saving time associated with sitting around waiting for that numbing cream to kick in, ice to freeze the nerves etc…and a more efficient injection process for the doctor too.

(2)  Reduced stress/pain …maybe the number one reason peeps avoid dermal Fillers…. as “the biggest barrier is fear.”

(3)  The long lasting, smooth consistency gel lasts up to a year according to FDA studies, FYI…some practitioners have been mixing liquid lidocaine into syringes prior to the arrival of Juvéderm® XC. Big difference…this formulation is not diluted…as the numbing anesthetic is in powdered form when mixed in.

WHAT ELSE:

Interesting questions were asked during a demo on a guest ---who granted, was a cool customer---but revealed she “felt nothing” while having Juvéderm® XC injected in her nasolabial folds with a 30 gauge needle.

We asked “how much?” Dr. Boyd was using…and he clued us in that he typically injects at least one syringe per side…. and that “in general, 'we' tend to under inject the folds…and that is the number one reason patients are not satisfied with injections.”

IMHO: Another reason that anyone considering undergoing treatments, including injectable fillers ---use only experienced healthcare professionals…they know how slightly swollen the area being treated--- might initially get, absorption rates over time etc. Let alone, plumping up the right area with finesse and natural looking results.

We also learned that costs typically range from $600-$1000 per syringe…pricey…but that the effects of Juvéderm® injections tend to be accumulative--- so that a touch-up usually won’t require the same amount as the initial treatment.

Plus…anecdotal observations that HA dermal fillers might actually stimulate one’s own collagen to replicate…in a way, self-correcting a wrinkle.

Areas of treatment where the doctors mentioned Juvéderm® has been deployed also include cheeks (volume), earlobes (to fill in torn holes for pieced ears), along the jaw lines, to fill in eye bags and hands. (FYI: Considered "off-label uses" not FDA approved). 

Injections are typically placed in the mid to deep layers of the dermis.

Both doctors also commented that they saw “no more bruising” using Juvéderm® XC vs. the original Juvéderm® Ultra of Ultra Plus.

SPECIAL NOTE:

We had a private chat with Dayna Devon, the super nice, mother of two, LA based Emmy winning television correspondent who is the spokesperson for Juvéderm® XC.

We could not believe she had acne scars---she looked naturally flawless…and trust us, make-up only does so much…and after ten days of backstage interviews during the recent NY Fashion Week shows…we saw first hand how good skin is the key to it all from the neck up.

Dayna Devon considers Juvéderm® XC “an empowering product” that helps her “look like the best version of myself.”

AMEN to that.







Image from Juvéderm® website


CODA:

The guest who was treated ---she looked like a slightly younger version of her untreated self…and was good to go right off the chair.

Words, Judith Ecochard, Images from Allergan

INFO:













Thursday, February 25, 2010

NEW JIMMY BUFFETT SHADES FOR THE MARGARITAVILLE IN ALL OF US

We know hordes of people who are devoted to all things Jimmy Buffett ...aka PARROTHEADS. 


Well add a line of Margaritaville lifestyle perfect aviator shades (and other cool eyewear)--- to the list...in a fun collaboration with premium brand, sunglass maker--- Orange21. 


INFO: ORANGE21

IODICE FALL/WINTER 2010




New York Fashion Week

Felissimo Townhouse, West 56th Street

February 2010

Words, Images Judith Ecochard























A presentation format of mannequins lined up in two spacious parlor rooms---






















                                         RAINBOW COLORED PRINT-A SHOT OF TROPICAL COLOR


and a model posed on a grand staircase…











--was a very calm way to see a collection from the Brazilian designer Valdemar Iódice.

In the past, runway shows for his eponymous label have been upbeat, festive occasions packed with seductive clothing for women who want to stand out when they go out.

Maybe it was the quiet hush of it all (partially), but we felt this collection had many more sophisticated separates and dresses--- that would appeal to a broader range of female.

Inspired by a trip to the Amazon, a sparkling frock with delicate bell sleeves hemmed with feathers was lovely...and had us thinking--- time for a martini.














Two well tailored piped line samples...a wear anywhere trench---and a pea coat blazer ---nods to gals dwelling in cooler temps ---featured buttons made from fallen nuts.



















Our favorite looks belonged to the lace pieces…including a knockout leather laser cut trench style and jacket--- that reminded us of an amazing jacket we have from Christian Lacroix.





































Season-less options also included many well draped "Goddess" dresses, mostly in solid neutral shades. 

Body hugging but we felt fitted as to flatter (which makes sense as the designer began his career in knitwear),

There were several options...






















Deep Vs to wear front or back... and a sleeveless dresses-a diagonally draped one and a clever black/white---




are versatile samples…that we can see over lacy or solid black hosiery…as shown…





...but also work in the dead of winter---under a long belted cardigan or cute blazer, with boots---


or as sexy night out dresses---attired with bling, sandals.



INFO: IODICE





BTW: LOVED The feathered booties and BOLD gold metal grommets on strappy sandals.




Wednesday, February 24, 2010

Wish we were there---NIKE's LAUNCH OF MERCURIAL VAPOR SUPERFLY ll















Well...what a crazy name...

but the new NIKE MERCURIAL VAPOR SUPERFLY II is a big deal for football/soccer players worldwide.




in our inbox... 
"DELIVERING GREATER SPEED AND EXCLUSIVE INSIDER ACCESS TO THE WORLD'S TOP PLAYERS

Revolutionary football boot features Nike adaptive traction technology and helps players improve their performance with expert tips and training through Nike Football+
image.net

LONDON, UK (February 24, 2010) - At a global media event featuring footballer Cristiano Ronaldo in London, NIKE, Inc. (NYSE:NKE) today unveiled the Mercurial Vapor SuperFly II, a lightweight boot featuring a new, unique adaptive traction system designed for explosive acceleration. The Mercurial Vapor SuperFly II features a reengineered upper for enhanced fit and ball control for fast feet while the vibrant ultra-violet color boosts visibility on the pitch.

"NIKE, Inc. is the world's largest and most innovative football company," said Mark Parker, NIKE, Inc.'s President & CEO. "Our success in the world's most popular sport is based on creating innovative products and experiences such as the new, incredibly light and responsive Mercurial SuperFly II boot and Nike Football+ which connects the digital and physical worlds of football. These are among Nike's most advanced products to date and will help write the next chapter for Nike football."


We are sure the Chelsea, Arsenal fans...were less than thrilled with the choice of footballer...but we are ALSO sure there were many swooners there...and not just for the VERY COOL KICKERS!


ALL Images Courtesy of Getty Images/Image.Net
image.net

K•SWISS®: APPAREL and FOOTWEAR Fall 2010




Words/Images Judith Ecochard


We were going all Dorothy in Oz--- when we walked into the K• Swiss booth…


KONA™S






Training hard (already) for our first triathlon, our peepers bulged when we took in the co-branded Ironman® series of performance apparel and footwear--- from K• Swiss…a brand that now “covers the spectrum” of active lifestyles.

WHAT’S NEW:

The country running shoes, part of the Ironman® series---now include Korea and South Africa…just in time for the World Cup. The Brazil model that launched last year…are still our favorites! ($100 only available for men---- WHA?)











The really big deal are the new kickers that all boost athletic performances via Blade-Light Technology™ ---that provides ultra-light cushioning through “a series foam blades aligned to the angle of impact…” that compress in proportion to impact forces…and then genius…recovers to their original shape for that “springy feel.” We wish our memory worked that well.

PLUS: High level of traction “when splayed due to natural foot flexion.”  Like it’s supposed to work.

These running shoes come in three models:
Blade-Light Run™ (medium to high mileage efficient running 9.3oz)

Blade-Light Race™ (road races and multi-sports events 8.9 oz)





















Blade-Light Recover™  (with a Recovery Foam Footbed™ and Articulated Compression Therapy™ --to aid circulation/speed recovery 8.9oz).





































Also in the running realm are a new series of peds geared towards runners’ particular needs…














For example…the new K-ONA™ C that’s ultralight and stable (via a TPU midfoot shank-pictured above)…and the K-RUUZ™ super lightweight racing flat (6.5 oz)…that’s already popular with pro athletes. (Prices average $90-$100).






There’s also a series of four different MiSOUL Tech™ modular interchangeable insoles…two come with the K Swiss shoes…and provide either:
 Orthotic 1.0--- arch support, extra Stability 1.0, Cushion (ing) 1.0, or Light 1.0 (for races).



























Also sold separately ($40). IMHO: Smart…we know our inner needs change depending on what we are doing.






























TUBES™ TECHNOLOGY:

 A follow-up new series of running shoes, the Tubes Run 102…are worthy additions for those desiring the most responsive heel to toe transition.












Cool looking…with strategically placed cylinders that deliver support depending on individual needs/gaits…

































…and boasting a whole host of techy features…that aid in moisture management, stability, cushioning, and engineered motion control details. (Prices Range $75-$85)











































APPAREL:

We love the performance wear that K• Swiss serves up…for tennis, running and triath-ers…

Updated classics include the new off court collection of warms-ups, particularly the hip old school tracksuits--- in rich autumnal colors.

















There’s also new softshell windproof and waterproof jacket that breathes ($130).

Performance wear for runners ---made from moisture repellant and anti-bacterial fabrics…have flat-stitched,  chafe free seams (YES) and mesh inserts in the right places.



















For gals…the new Bound Split Short (inner key pocket) and Contoured Short (inner brief)…with reflective K•Swiss branding and UV protection
















Also offered…cute (and functional) tennis tops, running skirts with mesh insert side panels…






























Under the K•Swiss/Ironman brand…are these neat EVA/rubber cushioned flipflops-in men's sizes, ahem (ZORRIE™ SANDAL ).







AVAILABLE: Some new running shoes and apparel are online now…at K•SWISS


Also Ironman® apparel on sale at Ironman® events…

AND K•Swiss has a new concept store in the USA:
K•Swiss Santa Monica
2427 Main Street
Santa Monica, California 90405
(310)573-8810
Store Hours:  Sunday: 12pm - 5pm
              Monday: Closed
              Tuesday - Friday: 11am - 7pm
              Saturday: 9am - 7pm
…plus stores in SE Asia…












ULTRA-NATURAL RUN™ 11 S