Friday, July 30, 2010

G-STAR RAW Spring /Summer 2011 @ BREAD & BUTTER

Tempelhof Airport, Berlin

Words/Images Judith Ecochard

G-Star Raw ( is a lifestyle brand hailing from denim couture DNA---

This Dutch company (founded 1989) has worldwide acclaim--- but more so in Europe where this label hails.

Currently, the big theme is the Raw World Chess Challenge, pitting numero uno champ Magnus Carlsen vs the World

FYI: the global competition is coming to NYC September 10th

In Berlin at the tradeshow Bread & Butter, the company staged a fast paced runway show for the press that featured, like-able slim cut, relaxed silhouettes of denim and casual pieces.

For guys, a lot of slim low rise, low crotch (not Hip—Hop oversized baggy)…

Here, it is not the way the clothes fit, it’s the way the garment is cut---a tailoring option we have yet to see popular in the USA (not those insane baggy bits we see on the subways on kids that lack mirrors at home)…but lends a certain amount of swagger if the guys have the body for it. Few do ---.

There are always hints of the late 80’s/early nineties---but we picked up the ‘I’ve Been Workin’ On The Railroad/Farmer” vibe--

-- mixed in with beach casual…rolled up, pants, crisp but easy wear white separates---sleeves and hems rolled up...

Denim jackets-vests- rompers-minis, plus hoodies and few leather jackets---made well, wardrobe friendly---not re-inventing the wheel, but a refresher course.

(shorts for guys---really short)

Rinses ran the spectrum from dark to bleached out, distressed for the most part.

As always, accessories were few but on target…bandannas, oversized haulers, leather belts cinching the waists.

The return of the chino???? More of a dress-up alternative for casual wear---white dresses and beige blazers, a trench…easy on the eye basics.

The staging is always terrific…with three runways holding always in action guys and gals. Models walking a fast clip---could blend into any city at that clip...London, NYC....

----and massive screens capturing the models on the runways.