LIFESTYLE FOOTWEAR COLLECTION WITH EUROPEAN PERSPECTIVE
Outdoor Retailer, Salt Lake City, UTAH
WORDS, Judith Ecochard---IMAGES J. Ecochard and Courtesy of Cushe
Spring 2010 heralded the stateside debut of hip UK footwear line CUSHE ---MCed under the imaginative eye of Creative Director Martin Dean.
At OR…we got to see the technical features of this line of boots, sneakers and casual shoes…that are divided into three basic categories: Coastal Supremacy (inspired by the surf/skate/board sports coastal living), Universal Traveller (rugged, durable kickers with Vibram high performance rubber soles),
and Urban Safari (everyday city looks).
One new feature…is the “Kick back” heel…an elastic back in the waterproof Universal Traveller line of sturdy mid boots that can be, what else…easily kicked off. (Boulder-M, Dia-W).
A lot of the uppers are new, built on the comfort base…and will work on both sides of the POND!!!!
The Surf Slipper technology (mule, boot) keeps guys toasty with Sherling fleece lining…but is breathable.
Gals get a their own version of the “Surf Slipper” this year.
And the best selling Boutique Sneak…gets refreshed summer colors. ($90)
WHAT POPPED FOR US: The distinctive outsoles…
…the fun trademarked “lazyboy” dude recliner logo…
…the HEM HOLSTER™ a kinda clip on the back of the peds…that spare denim from shredding at the bottom.
And the cool flip-flops …