Tuesday, February 2, 2010
CANADA GOOSE: FALL/WINTER 2010
CANADA GOOSE: FALL/WINTER 2010
NEW “THERMAL MAPPING™ IN THE HYBRIDGE™ COLLECTION
Words, Images Judith Ecochard
With a proprietary source for its core down fill, Canada Goose rules the super warm- outerwear category. For Fall/Winter 2010 fresh updates on the classics- and new performance pieces with a lighter, more versatile turn...got the retail buzz.
What is the same--- is the high quality--- for customers that demand performance and/or who crave a fashion spin against the elements.
The technical, activewear details that are hallmarks for Canada Goose…are still there: windproof, warmth, soft shell, layerable coverings with targeted insulation where it’s needed…coupled with flexibility.
But this premium priced collection has special, strategic and utilitarian elements that really sets it apart from competitors.
That is why a bevy of hardcore athletes…including Champion Dog Sled Racer Lance Mackey, winner of the rugged Iditarod –a race that commemorates the 1925 dog sled run that delivered, life saving diphtheria serum to northern dwellers- and #1 at several Yukon Quest competitions--- is all toasty and protected in a customized Constable Parka ($750).
Special details…the oversized fur ruff and exact sponsor patches are more than eye candy. And Mackey’s racing parka reminds us of why advertisers of NASCAR and football/soccer attire seem to reap the benefits of items that sell big everywhere on the planet.
FYI: Mr. Mackey earned magazine Sports Illustrated (April 2008) #2 spot--- as the toughest athlete in the world …after Tiger Woods.
Multi-zone (weather), every season functionality is BIG for Canada Goose F/W 2010.
Our favorite looks are the new Tremblant Soft Shells (jackets and pullovers) made with Polartec Power Shield O2 shell fabric that “blocks out 96% of the wind, while allowing the remaining four percent to circulate through the fabric.”
The cuts are flattering, the colors are terrific--- and the separates can work under a shell---or on their own as vital body areas are protected from the cold.
The buzzed about new Hybridge™ line includes jackets, hoodies and vests---with 750 fill power Hutterite down for insulated warmth…plus the aforementioned Polartec Power Shield O2 shell fabric for maneuverability, and a DWR finish for water repellency.
EXTENDED CUFFS Added Protection
Canada Goose gets it right for 2010 via its proprietary Thermal Mapping™ technology that takes into account gender differences on what/where/who needs the heat-- and the stretch.
The carryover Artic Down styles get tweaked a bit…with removable hoods, leather details (Men’s Banff Parka) and parachute straps--- in the Montebello ($515) for example --- that allows one to hang onto a parka without actually wearing it.
PLUS: The poppin’ pink Freestyle Vest ($360) is tailored for a gal’s curves. A sample that placates our two major complaints about performance wear for women...color and FIT!
There’s a Lightweight Down collection too...that sold well last year...and gets new colors. Our top pick ---the thigh length, windproof Camp Down Coat ($425) that has a handy inner pocket that unzips…and is roomy enough to stuff the coat into it... and violà--- a pillow. VERY TRAVEL FRIENDLY.
FAVORITE COLOR: The super warm and lightweight ( 750 fill power Hutterite down), GREEN rip-stop nylon shell Lodge Down Hoody (M)--- with a drop tail, four way adjustable Tunnel hood and two zippered hand pockets. We think this color will work for women hint, hint.
ADDED PLUS: $25 from the sale of each special royal blue Expedition Parka decorated with an official Polar Bears International Artic Ambassador badge--- goes to this wonderful organization, dedicated to preserving the habitats of polar bears worldwide.
ETA: July 2010 for most styles.
MONTEBELLO (great buttons)
INFO and STORE LOCATOR: CANADA GOOSE