Thursday, August 20, 2009
SIERRA DESIGNS APPAREL: S/S 2010
OUTDOOR RETAILER MARKET-SLC, UTAH
BOULDER OUTDOOR SPECIALTY GROUP’s SPAWNS GEAR/APPAREL THAT GOES GREENER & IN-HOUSE
Words, Judith Ecochard
Images-Courtesy of Sierra Designs and J. Ecochard
No part of the clothing biz stands for “integrity of brand”- the way the outdoor industry does. IMHO.
Makes sense given the consumer base---often donning performance attire in extreme environments. Walkin’ the Red Carpet in strappy high heels at a glam premier is not extreme…trekking to the summit of Mt Ranier is.
The trade reads covered the new in-house design team for the mothership Boulder Outdoor Specialty Group…and Sierra Designs, part of the fleet… is the most technically tricked out of the bunch.
SD serves up some terrific gear/garb for Spring/Summer 2010, made using new laser cutting techniques. Dubbed- Fusonic Technology- the method also kicks in…with stitch-less technology that heat fuses seams together (they’re waterproof!)… resulting in a product that’s “naturally strong,” less bulky, and needs less energy to manufacture.
The popular Cyclone™ Eco Jacket (M/W-$189) and full Zip Pant (M/ $139)-with internal leg gaiter/wrap around scuff guard) …are made from 100% recycled polyester/solvent free construction. For S/S 2010, the jacket gets switched up - with pockets moved around (more backpack friendly), fully taped PVC free seams, underarm vents, waterproof zippers…and refreshed colors.
Joining the series is the new Cyclone™ Parka (M/W $110), Shell (M/W-$99) and full Zip Pant ($85)…that’s three season friendly, light weight, and perfect for keeping wearers dry during downpours (brushed tricot lined collar and chin guard on the stowable, adjustable hood –plus- double storm flap with rain gutter). The Parka is slightly longer ---making it the ideal outer layer for shredding the slopes, or biking to work.
Also new are the ultra lightweight, compact Isotope Nano Jacket (M/W $99-stuffs into interior chest pocket) and Pant (M/W $89-articulated knees, draw cord adjustable waist)… rip stop tough outerwear that is waterproof, waist cinch compatible, and features SD’s acclaimed Condor Construction™ that allows for full range of motion of limbs- via a continuous panel built into the underarms.
Most versatile for our needs --- is the new four-season Mantra Fusion™ jacket that “…is the best waterproof-breathable, laminated mountaineer hardshell.”
The jacket has plenty of ex/internal pockets, Condor Construction™, adjustable hems and cuffs, a helmet compatible fully adjustable hood with visor, pit zips… and comes in fun colors (Blueberry/Ink, Hot Sauce/Brick, Black etc… $259 for M/W). There’s also a matching Pant with YKK zippers (M-$199) and a companion-the N2 Fusion Jacket that’s lighter in weight ($229).
Urban chic styling is not the norm in outdoorsy brands…but we liked the slim fitting, soft shell Vapor Hoody ($139) and Jacket ($129)… that can perform on the high mountains, on hilly golf courses, and in the deep canyons of Wall Street. Made from double weave, anti-wrinkle soft-shell fabric, the items have plenty of pockets, are highly wind resistant, and eco constructed using Fusion Technology.
INFO: SIERRA DESIGNS