Friday, August 21, 2009
MOVING COMFORT: SPORTS BRA & FITNESS APPAREL
SUPPORTIVE AND FLATTERING STYLES S/S 2010
OUTDOOR RETAILER MARKET, SLC-UTAH
Words- Judith Ecochard.
Images- Courtesy for Moving Comfort and J. Ecochard
Moving Comfort is one of those brands…they make sports bras and workout separates-- that we’ve been wearing for years, and never really knew.
When after an early AM jog, we finally looked at the labels of our attire-yup, we had on Moving Comfort…we finally made it over to their booth to pay homage.
What sets Moving Comfort apart from other lines we tried is the comfort level--- the sports bras are incredibly supportive without being squashy or restrictive. Plus the necklines, armholes and back openings are chafe free. No wonder the seam free molded cup Fiona bra ($44)- with front adjustable straps (Velcro) - has been a best seller in retail stores for years.
New styles and colors for Spring 2010-scheduled to ship starting in January 2010- fill out Moving Comfort’s offerings, no pun intended.
Juno (named for a Goddess like many styles) has a nifty racer back, subtle contouring via molded cups with a moisture wicking fiber made from recycled coffee grounds, and front back adjustability. Three hook and eye rows (a common feature) are bonded on the band for the perfect fit and terrific support. And the colors are pretty---Guava pink, Deep Sea blue, plus Black or White. (Sizes 32-40, B-DD Cup- $52)
The pullover Vixen model (A/B and C/D, S-XL) has the adjustable signature keyhole back assuring easy on off and full range of motion (racerback). Importantly, a DriLayer® Cool assures optimum moisture management while the C/D sized bra sports a Powermesh Plus back for added support and ventilation. ($36)
We can see the new Venus style working as a top for yoga or the great outdoors as its a medium support bra that reminds us of 40’s types of undergarments…in a good way. Better yet, the supportive, adjustable straps are convertible and can be worn straight or in a cross-back position. ($36)
An extensive grouping of performance wear (tops and bottoms) in moisture wicking, anti-microbial fabrics (silver nano technology) is already launched for Fall 2009. These pieces can easily be worn as casual wear.
For Spring 2010 an updated Alexis Support Tank ($52) offers great contoured shape with adjustable straps and a built in bra with seam free molded cups. We like the petal print too…and appreciate how this moisture wicking top can be used for high impact activities.(Pictured at Top)
The Flow Tank ($52) with a powermesh shelf bra---is ideal for Yoga class or everyday wear with an attractive printed band delineating an empire waist element.
Also new is the sophisticated v-neck, front wrap Twist Tank ($42), with a flattering semi-fitted silhouette. Made from aerosilver® fabric (moisture wicking, anti-bacterial) this is an easy top to wear under a blazer for work, or by itself with jeans.
Moving Comfort will also launch several separates for Yoga types and athletes ---including a MCW Compression short that hits right above the knee ($38), Flow Jacket ($75) semi-fitted zip front jacket with zip hand pockets---with matching Flow Capri ($54) and Flow Pant ($60), and a seamless Skort ($with a boy short liner made from anti-microbial, silver technology that moves moisture and prevents body odor.
INFO: MOVING COMFORT