Friday, March 27, 2009

DALYAH- DELUXE JEWELRY BOUTIQUE’S GLAMOROUS DEBUT




625 Madison Avenue at 58th Street, NYC

FUN FASHION and PRECIOUS COUTURE BAUBLES TO WEAR and ENJOY

Words, Images Judith Ecochard

Located in an exclusive section of Manhattan’s Madison Avenue that is an upscale destination for international jewelry shoppers, Dalyah- a chic bauble filled emporium -attracted a well dressed crowd to its lively opening.

This boutique, a calm oasis of clean architectural lines- proffers a range of jewelry items that should appeal to many tastes…including ready made stunners for everyday (starting at $2000) to incredibly detailed and sophisticated pavé diamond BLING that require many, many hours of experienced hand labor to magically create.



What sets Dalyah apart from other upscale jewelry establishments- is the talented and charming owner, Dalyah Duek-Flaks who hails from a South African family steeped in the diamond business.

The lovely lady herself is a fairly recent transplant to the Big Apple…but learned the ins and outs of American tastes and retail rules with hard work, “a steep learning curve,” and hands on 47th Street experiences--- the epicenter of all things diamond in this country.

What caught our eyes---besides the obvious quality and cut of the gemstones (both diamonds and semi-precious like our fav- Aquamarines and Garnets)---are the beautifully designed pieces that range from edgy modern to hefty classics to keep/wear forever.

In particular, burnt enamel flower rings accented with pave diamond petals (reminded us of JAR)…and a traffic stopping five-carat diamond ring are standouts.

“We used craftsmen from all over the world,” Dalyah informed us. Additionally, “…we are the source of the diamonds so our customers are able to identify the history of the stone they are buying.”

A critical factor…for those requiring conflict-free jewels. And that should be everyone.

PLUS:

Custom pieces, including specialized engagement rings, are available too.

DETAILS:
Open Monday-Saturday 10:30 AM-6:30 PM
DALYAH
625 Madison Avenue-entrance on 58th Street
212 575-5511