BACKSTAGE NYFW S/S 2014:HAIR-Redken NYC@ Alexander Wang + Victoria Beckham

 Busy, busy, busy-Redken 5th Avenue NYC Creative Consultant Guido...giving the models two no fail looks-longish thick beachy waves/slightly tousled and sporty ponytails.



At Alexander Wang-classic coiffeur that never dates.

Guido fused glamour with grunge at the Alexander Wang show this season to create a nonchalant, yet sexy runway look. By adding thickening lotions and texturizers to the hair, Guido created volume without altering the model's natural texture with teasing or heat styling.

"Overall it's a very sexy look this season. I wanted the hair to reflect the cool, low-key Alexander Wang type girl. I suppose there are equal parts grunge and glamour, in that the hair is voluminous, yet natural."
-Guido, Redken Creative Consultant
Redken Products Used:
-powder refresh 01 aerosol hair powder/dry shampoo -quick tease 15 backcombing finishing spray\

Create the Look:

1. Towel dry hair
   
2. Create a messy center part with finger
   
3. Apply thickening lotion 06 body builder from root to ends, concentrating
   product on the roots
   
4. Start drying hair with a diffuser to keep the natural waves
   
5. Once the hair is 75% dry, allow the hair to dry naturally
   
6. Add powder refresh 01 aerosol hair powder/dry shampoo to mid length and
   ends to give more texture.
   
7. Apply quick tease 15 backcombing finishing spray to mid length and ends to
   hold in the texture
   

 Or maybe just sleep on your hair...and finger comb it out...minus the above. Might work too.

At Victoria Beckham

Guido muted the hair this season, in order to create a more homogenous runway look. The simplicity of the hair, which was pulled back into a low ponytail and finished with a basic black headband, emphasized cohesion over individuality. By minimizing the unique personalities of each model, Guido enabled Victoria Beckham to communicate her design aesthetic in a clear and concise manner.

"Overall it's a very minimal aesthetic, a very clean and modern look for Victoria Beckham. She wanted the hair to emphasize uniformity on the runway, which is why I pulled the hair away from the face and secured it with a basic black headband. In a way, this look is modernly classic."
 Redken Products Used:
-satinwear 02 prepping blow-dry lotion +fashion work 12 versatile working spray

Create the Look:

1. Apply satinwear 02 prepping blow-dry lotion to damp hair from root to ends
   
2. Using a paddle brush, blow dry hair away from the face
   
3. Gather hair about one inch from the neck into a low pony and secure with an
   elastic
   
4. Finish with fashion work 12 versatile working spray to flatten any flyaways
   

Place headband over head and pull ponytail through 

For height at the crown-behind the headband...what works for us---gather most if hair in low pony tail...leave top section out-tease a bit ---then smooth it back-undo the low pony tail--- and re-secure- include the rest of the hair this time. Fast. Relatively easy. Even we can do this look.

Info: Redken.com, like Redken on Facebook, twitter @Redken5thAve and Instagram www.instagram.com/redken5thave


Photos by Charles Sykes for Redken.