Outdoor Retailer/SLC
"...we're not a typical shoe company, in fact we, don't even make shoes, we make instruments of fun..."
There are a few guarantee givens when we preview the footwear of now Decker owned, SANUK...a slew of re-invisioned sandals with uppers (see we didn't utter the "s" word), eye-catching color waves/prints merched with retail/editorial precision...
...a so packed booth -kinda near the Climbing Zone area-- that when one turns around---it results in a body slam of another a human...and a FUN lookbook featuring jazzed out employees as models (mostly) plus team surfers, illustrated with delightful whimsical flair--- all cinched up in a hefty spiral bound tome that we actually read cover to cover.
Cozy comfort ---from surf to sidewalk---SANUK's Fall 2013 offerings include insulated options, meaty textile upper materials...and new design features that take inspiration from the heavier shod output sister/brother companies. Bonus too-mid-height boot options for gals.
ALSO---there's innovative backbone construction values going on here---including a Baseline Collection using Sanuk's patented Nottavulc Construction-a vulcanized shoe with comfort of the company's sandal in a slimmed down profile (a trend for 2013....), patented tabbed and sandal bumper construction (in the Detour bunch) and weather bump construction with weather tough materials (Chiba collection).
BONUS POINTS: SANUK founder/creator/surfer Jeff Kelley's signature Sidewalk Surfer-adheres to an eco ethos via the R.A.S.T.A. Project kicks featuring recycled materials and earth-friendly production, and the cushy YOGA MAT collection made from---yup, THAT. .
=FUN (in Thai)
www.sanuk.com
"...we're not a typical shoe company, in fact we, don't even make shoes, we make instruments of fun..."
There are a few guarantee givens when we preview the footwear of now Decker owned, SANUK...a slew of re-invisioned sandals with uppers (see we didn't utter the "s" word), eye-catching color waves/prints merched with retail/editorial precision...
up top-Horizon boot-heavy yarn pull-on. same features a aforementioned, |
...a so packed booth -kinda near the Climbing Zone area-- that when one turns around---it results in a body slam of another a human...and a FUN lookbook featuring jazzed out employees as models (mostly) plus team surfers, illustrated with delightful whimsical flair--- all cinched up in a hefty spiral bound tome that we actually read cover to cover.
Cozy comfort ---from surf to sidewalk---SANUK's Fall 2013 offerings include insulated options, meaty textile upper materials...and new design features that take inspiration from the heavier shod output sister/brother companies. Bonus too-mid-height boot options for gals.
ALSO---there's innovative backbone construction values going on here---including a Baseline Collection using Sanuk's patented Nottavulc Construction-a vulcanized shoe with comfort of the company's sandal in a slimmed down profile (a trend for 2013....), patented tabbed and sandal bumper construction (in the Detour bunch) and weather bump construction with weather tough materials (Chiba collection).
BONUS POINTS: SANUK founder/creator/surfer Jeff Kelley's signature Sidewalk Surfer-adheres to an eco ethos via the R.A.S.T.A. Project kicks featuring recycled materials and earth-friendly production, and the cushy YOGA MAT collection made from---yup, THAT. .
Rambler Funk -suede upper w/ overdyed poncho vamp and lining, high rebound EVA molded footbed w/ AEGIS antimicrobial additive, Happy U sponge rubber outsole |
Winslip Primo-leather upper slip-on, high rebound EVA molded footbed w/ AEGIS antimicrobial additive, Happy U rubber outsole |
metal rivet details.pops of color/texture, printed canvas lining |
Casbrah -slip-on hairy suede upper, printed canvas lining, high rebound EVA molded footbed w/ AEGIS antimicrobial additive, Happy U rubber outsole |
Wanderer Primo-suede pll-on w/ embossed mid height shaft+ombre faux fur lining, edge sealed, weather bumper-keep water out, hidden Yoga Mat footbed w/ faux fur lining, Happy U rubber outsole |
color waves... |
Roots Cozy-footbed made from real Yoga Mat, funk textile strap, soft jersey lining w/ Sanuk logo print, Happy U sponge rubber outsole |
=FUN (in Thai)
www.sanuk.com