BURTON FALL 2013/2014 Preview

Salt Lake Palace/SLC

Burton debuted a lot of key winter pieces-tech apparel, casual clothes and GEAR galore-at the most recent Outdoor Retailer...

(For more from the NYC Media Preview: apparel and gear....)

http://lyramag.blogspot.com/2013/06/burton-apparelperformance-wear-kids.html

and

http://lyramag.blogspot.com/2013/06/burton-snowboardsbindings-boots-luggage.html

"Rider Driven" ---for on mountain performance that is second to none...in existence since 1977 when Jake Burton Carpenter first started the company.

We only had a half hour----but snapped away at as much as we could.

Varsity style---down sleeves and weather tough core---in a stylish package

Camo....cute

weather tough and insulated-2 way zip- tailored fit

Urban style + mountain functionality -there was plenty of good looking layerable outwear pieces...made from techy textiles like Burton's DRYRIDE fabrics, Gore-Tex-Active Shell + Wind Stopper textiles, 3M™Thinsulate™ insulation, Primaloft® (etc) ---and made with design features that double as practical attributes.

two bomber styles----part of men's AirLine Collection

classic old school style-cardigan and lots flap button pockets on everyday jacket

Waterproof/breathable---and adorable camo print pattern... that's completely reworked for Fall 2013/14...with a slightly more modern fit for shredders.

Eco points-Burton has been upping its GREEN MOUNTAIN PROCESS---last season--including the MTN DEW collection-with apparel pieces made from recycled plastic bottles... a great success...and one that continues. Also a big deal-for 2014 Burton is a bluesign® system partner----to ensure that both gear, stuff and clothing is all made environmentally responsibly. Yeah!

Another initiative is the use of BIONIC® yarns made of 40%-45% recycled content that is 400% stronger than conventional yarns---in the all new Burton x Bionic® softgoods collection. Very cool-the collab with genius Pharrel Williams for an urban line of eco-friendly snowboard outerwear and accessories.

These images-from Burton-features the street and mountain ready 3L Jacket- and the retro style bomber jacket.

3L Jacket-3 payer waterproof/breathable

Puffy Jacket-waterproof

hats, socks-base layers in colors /prints----warm and snazzy

Screen Grab™ Gore-Tex waterproof breathable smartphone friendly...performance gloves/mitts with total touchscreen control...

Core insulated with Primaloft-pre-shaped for movement-body mapping conjures up where warmth is needed-with stretch.

The top of the line performance collection-the AK line.

snowboard and hip enough for Manhattan---waterproof/breathable layer jacket in a great print

snow skirt

Gore Tex waterproof/breathable...great ride ready jacket-helmet compatible, high snap collar, pockets for stuff

For gals (and guys)....waterproof/wind tough pants are available for a slim or loose fit...

Gore-tex waterproof, slim fitting rider pants-in sold and prints

snow cuffs- at back-drawstring so don't shred the hems

Gore-Tex waterproof/breathable jacket-articulted sleeves for movement, waterproof zips/seams, plenty pockets

tab sleeve cuffs keep snow out

snap close powder skirt

love this southwestern pattern...

mid-laters---stretch and under arm panels vent heat

mitts-waterproof and warm-our pic for cold days....inner insulating liners...

BURTON is acclaimed for its collaborations with celebrities with style -including the singer/songwriter/design Mom-L.A.M.B. by Gwen Stefani, iconic American companies like Filson. Manitoba MukLuks, and Red Wing Shoe Co., and licensed graphics fromStar Wars™ and Marvel Comics-to name a few.

Filson and BURTON

Boots...comfort and performanc-featuring "Total Comfort" a Burton exclusive that eliminates the break-in period----including back country---- and all around best in class. Outsoles by Vibram® and Pirelli®...and uppers of DryRide, leather...