Friday, June 28, 2013

BURTON SNOWBOARDS/BINDINGS, BOOTS, LUGGAGE 2013/14 Media Preview




Donna And The Jets (as in Donna Carpenter-co-/owner of Burton snowboards with husband Jake) -fake bands as conjured up by Burton employees=fun graphics on Burton's new snowboards 2013/14 season
MILK STUDIOS/NYC

We had a bit more time to preview some Burton gear and apparel (separate post)---when the brand visited NYC and staged a media preview...than we have the minutes at the winter trade shows.

HIGHLIGHTS:

Durable functional luggage to hail all that gear,,,with modern necessities like padded laptop sleeves and internal organizer pockets- in day packs and folders, Ixion™ skate wheels that'll ride any rough terrain -on roller bags, snazzy prints including retro plaid, and handsome heritage styling with tough canvas and leather trim on satchels/luggage.
insulated bags keep things cool/warm

heritage school/meesnager bag with leather straps/trim

bootbag-doubles as a gym bag. Nice black white print ---loads of zipped compartments...including wide opening center compartment.

Heritage zipped tote bag bag of durable canvas material, leather tabs, sturdy shoulder straps

print inspired by the southwest...in the AK line of apparel for women too...plus orange heritage packs with leather bottoms and trims...


A MUSIC LEGEND-Jimmy Hendrix---a Burton inspiration for cool looking rides...featuring replics of the talent's handwritten song lyrics...
Jimmy Hendrix-handwritten  lyrics-on the  boards...

bac of board

Voodoo Child lyrics...

front of board...

Other board graphics...Restricted Line

take a page from the 60's ---...on sides...in the middle-classic NYC grafitti from the 80's







































































back of board












back of the board-the front of the gal



close-up




first words that come to mind----when riding....

Women's Lipstick boards...lots of fun riding these



We have a box with all our old ticket stubs---from back int he days before QR codes. Burton employees came up with these cool monikers for fakes bands....and graphics came up with the rest...FUN!!!!
The PR gal didn't know if the venues were real or not---we asked...the prices are def. OLD SCHOOL---

Boots-Burton often collabs with other iconic companies---including RED WING...



RED WING + BURTON Snowboard boots-



gal's bidins/boots-colors-prints key back to AK collection of apparel

padded backs-lots of flex-just enough support, easy on off with one hand---gloved one too




Another collaboration--Burton and MANITOBAH Muluks---the iconic Muluks/moccasin Canadian company...

helmets-goggle friendly, air vents, BOA dial for perfect fit...
BURTON