Sunday, June 30, 2013

BURTON APPAREL/PERFORMANCE WEAR +KIDS 2013/2014 Media Preview NYC

Milk Studios/NYC



Everyday and technical wear-and given the production values...we think street ready for even those that live at sea level---Burton showed wearable on trend apparel...and huge assortments of performance wear tough enough for those venturing side/back country---made of textiles embedded with features that guarantee comfort.
L/S in plaids...












old school top...
LIFESTYLE APPAREL...in natural and technical mixes of textiles that are moisture wicking/ez care...


cozy camo print fleece--- the fun take on a classic graphic shows up in a lot of items....

super soft denim 2 pockets l/s

same camp print in thermal top
rugged pants lined with that same cam print


rain top half zip...with leather zip tab, white shoe tie like hood pulls,...

polka dot l/s

another supersoft fleece-new materials don't pill up when washed and protect made of Burton's Dryride® Thermex Fleece
ECO PLUS...Burton -like many performance wear brands---but unlike some fashion brands who are out of touch with the planet...makes use of re-cycled and sustainable fabrics...and include Bluesign® certified materials that documents the life of a textile from raw material to final production chain ...and its environmental impact and chemical usage...

fun old school puffy



Brighten up an winter day with sunny yellow puffy vest...like the tabs---included buckle at the back of the adjustable hood....that's removable.
technical l/s plaids...can hike in...the shoulder top arms are made of abrasive resistant fabric-good if carrying a backpack


pretty cobalt blue

animal prints...white snaps make this shirt more stylish

collection of Burton+Pharrell Williams (link to his instagram pic of his collection )...a 40 years old musical talent/entrepreneur with his own Naked Ape line...using Bionic yarns-co-founded with Tyson Toussant using PET (recycled plastic) 

Accessories are just a patterned as clothes

gloves feature smartphone friendly tips---note the gloves have to really fit!



bomber hats really keep a wearer warm...


l/s tee-
KID's Collections---features graphics licensed from Marvel comics...and snowboard kits sold...all in one gift---boots/bindings/ boards....


clothing has hems to let down when an inch sprouts on ...

sized for mini's me's up to teens

snow suit...with hood, velcro tab cuffs keeps snow OUT

another reason women should shop the boy's department....snap storm flap over zip-technical jacket with nice graphics

hoodie...



Spring collection---
BURTON is really on it-when it comes to collaborating with other iconic brands...including FILSON -one of our fav labels (see latest review-highlighting luggage/carryalls from this Seattle, Washington based brand). Filson is acclaimed for its performance fabrics that withstand the elements...




Burton's outerwear comes cut for many different body types---preferences including men's Slim, Street, Mid and SIG fits (classic cut)---women's feminine SIG, B By Burton Specialty- that's urban savvy gal's styles, Boyfriend, and The White Collection fits...

old school style-with Filson's materials---with zipped side hand warming pockets, front flap pockets, button storm flap over front zip






loads snap pockets---attached hood-shell is layer friendly


















Back to the future cuts a handsome swath and gets a 21st century techy makeover with Burton's deft usage of its proprietary DRYRIDE fabric...waterproof/breathable...on heritage separates inspired by the archives...with "throwback details"but modern durability.
MOUNTAIN DEW collection of recycled soda bottles transformed into great hand feel jackets, tops, pants...'do the Dew" in more ways than one!

waterproof/breathable via Gore-Tex®-love this style-that comes in many color waves

love this color block jacket....media pockets, cuffs w/ velcro, removable powder skirt, adjustable hem, helmet friendly hood---all the bells and whistles of a tech shell...

hang tags mean something to us...look for them as they indicate the quality of fabrics and treatments you are paying for. Hence the price...but worth it! Fashion labels most of the time are not going to protect against the elements nearly as much as a item from a performance brand.

could wear this long jacket anywhere...but it's super high collar and hood ---makes it even more wind proof on freezing cold days...
against the NYC skyline





fashionable separates for gals...B By Burton collection has a slew of cool city girl looks. LOVE. 


One of our fav winter looks are the collaborative effort with snowboarding GIANT= SHAUN WHITE


Burton's DryRide fabric in a classic utilitarian jacket-we love the pockets roomy enough for gloves,  hats, goggles when not adorned...all the features needed for shredders

Shawn White-Burton snowboards and this fab jacket-men's...gold hardwear grommet like details. Very street...very cool

animal print for gals....
Gore-Tex® came out with a bumped up Pro Shell  that is 28% more breathable/moisture wicking/water proof than the prior iteration...used here ins camo pants/jacket for the top of the heap AK collection.


FUNCTION FIRST DESIGN...

AK is Burton;s premier line of hard shells/pants...etc. Using state of the art textiles+finishes but with enough pizazz for off the mountain endeavors. SPECIAL AK fit for a high degree of mobility
this insulated jacket with stretch is good on its own or layered under a hard shell...nice princess lines flatter-engineered for gals on the go....


pants cinch up at cuffs so don't rip while trudging through a parking lot.

Southwestern print is one of our top picks for 2013/14

solid colors, made for rugged wear...


great print on a Gore-Tex tough jacket...

reminds us of wooden planks---nice

versatile jacket-to wear or layer under a shell. The insulated core-ripstop fabrics,-technical jacket that is eye-catching

a detail we love-one handed pull tabs on an adjustable hood that protects with or without a helmet on. Don't have to take glove off for the perfect fit.

pockets are seam sealed for the ultimate in waterproof protection



PLUS:  Another less than AK tech collection that none-the-less works for on and off mountain activities---and feature performance fabrics and details...


Men's get three flavors of style/functionality....Southside, Rustic Pioneer, and High Camp---while the ladies get Liberty print kinds of flowers---that match up with boots ...madras plains, and solid colors color block patterns.




bright cobalt blue-in solids and plaid---for women...

great printed lining




























baseball/varsity style...

bumped up denim...with snow cuffs...

color blocking jacket actually works...




LOVE---great hostess/host gift-coasters made from old snowboards...re-purposed!!

BURTON