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WOOLRICH SPRING 2012 CASUAL PERFORMANCE APPAREL

Outdoor Retailer/SLC

words/images Judith Ecochard

WOOLRICH the apparel mothership of "The Original Outdoor Clothing Company®" - has spawned many children labels bearing its name---a high fashion, euro chic label, John Rich & Bros., the military functional Elite Series Tactical, Woolen Mills...etc.

At Outdoor Retailer-the casual/performance line gets displayed and over the seasons...has really evolved into a well edited collection of men's and women's wear---made from technically performing fabrics -Dri Release® with Freshguard®, the odor eater Agion Active...and proprietary textiles like Hydromax®---variations of --- all waterproof/breathable---

Are some examples.

The apparel is divided up into outdoor, travel, vintage style, essentials/core, and sportswear pieces...but really, they are all mix and matchy worthy...

Highlights:


Cross Country Yarn Dye Tech Short-hidden button down collar, two front flap pocket w.hidden zip security pocket-hike, travel -go out in this. easy care too-in sea salt

pretty hoody-Karina Vest in wisteria, front zip, lower kangaroo pouch















3 piece hood w/adjustable drawcord



Getting charged...Woolrich has a media room in the both with every usb/charger ever invented



we thought this vintage faded Bryton vest well done---

jeans style-nice details-shaping darts

Cotton Chambray -workwear details over cap sleeves,  Fisher Island Tee-100% cotton jersey slub

Pigment dyed cotton jersey tee under vintage style spread collar button down


classic school bag style-leather trim/sturdy canvas




Paradise Dress-Cap sleeve flattering gatherings at neck-in light blue moon -easy care poly tencel---under a Bergen Peak Cardy 100% cotton





Declination Hoody-here in wheat, below in slate-with leather patch trim. Windproof.
Details...really thought out-----
kangaroo pouch with dual entry-leather pulls, 

















adjustable button cuffs

left sleeve bellows pockets w/zip close, leather patch

love the signature vintage plaid lining and label






Another view -Cross Country Yarn Dye tech Short in Lava


hidden security pocket-zipped











mesh inner back with shoulder venting

side entry left chest pocket

shoulder mesh vent






four pockets Trekker-vent mesh back yoke-feminine shirring shoulder detail

Trekker Jacket center front zip with snap over storm flap-a feature we love! Adjustable drawcord/princess seams adds shape

Calypso shade- Packable vest -windproof and packs in this...





Plaid functional/performance button downs-keepers









Vector Vest-wind restant/breathable, w/ 4 way stretch, right chest security pocket, front flap hand pockets, adjustable hem with drawcord&locks




Casual women's pieces....

Kordell Skirt-with adjustable drawstring...left seam security pocket

Trekker Vest-on left-handy and cute- w/ four pockets, adjustable drawcord, mesh vented back


Kristie jacket in Breeze-water resistant zipper center front-with inner storm flap
details...
left chest pocket-button closure
button secured lining pocket





we loved the rolled shawl collar of this easy wear Jalissa jacket/cardy hybrid 100% french cotton terry, princess seams


Icon Logo (l) & Adventurers Outfitters tees cotton/poly super soft











Board shorts...expedition ready, quick drying, great fit...guys will wears these and not look precious




shoes too...



WOOLRICH