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| Aventura -87% of offerings have a sustainable component in the mix |
Outdoor Retailer/SLC
words/images Judith Ecochard
We have been cruising by the
AVENTURA corner booth for a bunch of seasons at OR---and have noticed a more stylish group of clothes-displayed on the mannequins that line the aisles...
An invite-got us admiring the rather large assortment of Aventura's apparel for S/S 2012---designed by women---for women in the "30-50 years old active cool, hip mom" category...we think this value price collection appeals to all age gals.
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| Made to flatter -Peyton Dress $69-95% organic cotton/5% spandex jersey-ruching details flatter/hides muffin tops |
Right off-we noticed the easy wear "engineered for
comfort" cuts ---many flowing/draping silhouettes-ideal for the grab, put on, and go types-as well as larger women too---the hip sizes
are very generous-something we find more and more in American designed clothing.
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| Scattered Daisy Dress (l)-100 organic cotton lightweight jersey $69 |
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| Kacey Dress $79- 66%Rayon from Bamboo/29%Bamboo Charcoal/5% Spandex Jersey |
Pretty prints and colors---Aventura's tonal groups of Lemon Mint, Rose Hip, Earl Grey, Tutti Frutti, and Splash----are seasonal appropriate.
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| bermuda length shorts flatter-the straight lines are slimming |
Aventura is committed to "making a smaller eco-footprint..." like this cute swimwear collection-made of recycled poly...that offers support and coverage.
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| Haydyn Capri $75-back waistband graphic-classic fit |
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| Kaleidoscope print |
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| wide waistband -slimming or wear as a dress! $67 |
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| 2-in 1 Print Dress $67-can be worn as a skirt-95% organic cotton/5%spandex jersey |
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| Cute cap sleeves-bra friendly, nice neckline detail- Willows dresses $67-$72 |
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| easy wear with leggings too-bra friendly-something many designers don't think about |
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| Poppy Tank-$42-100% organic cotton lightweight jersey-gatherings at the neckline very pretty |
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| Prints and solid tones-mix and match |
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| Finley Tank $50 |
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| Celeste Tank $55 |
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| Glenrose LS $49 |
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| This is a well thought out design-flattering-relaxed fit-made of 100% organic brush twill-Arden Short |
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| Blakely Cardigan-Linen Cotton blend $82-layer this or wear alone with a nice wide belt |
The skirts are adorable-wider waistband flatters-
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| nice hems |
ACCESSORIES:
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| Striped Fedora $29, Orchid, Cadista and Schaffer Hats $24-100% cotton |
The Go Anywhere Tote made from recycled juice containers $32-by women owned and run Cooperatives in the Philippines...
Sierra and Scarves---$27-with hand embroidered details. !00% Organic cotton voile
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| Leather Belts$29-$49-with purchase separate bold rhinestone, zebra buckles $20 apiece |
