Words/Images Judith Ecochard
THE MAKEUP SHOW/OUR INBOX/OUR MAILBOX
We needed an off the grid break…but missed one of our favorite tradeshows…THE MAKEUP SHOW--- that took place mid-May.
An industry event, products and launched at this confab. One product debut we missed but YES!!!!!----- We got sampled is the NEW AQUA CREAMs …a collection of easily smoothed on, blendable/buildable waterproof colors from one of our top makeup lines…
MAKE UP FOREVER.
We spent serious time in France back in the day…and remember this line’s launch at Barney’s NYC…with the endless of array of fake eyelashes par excellence.
Nowadays the company’s HD (Hi definition TV ready) Invisible Cover Foundation ($40), HD Invisible Cover Concealer ($28) and HD Microfinishing Powder ($30) are in professional kits, and on beauty insiders’ top products’ lists. For good reason.
WHAT’S NEW:
The Aqua Creams are a natural extension of MAKE UP FOREVER’s award winning Aqua range that is a genius, seriously pigmented collection of tear proof smudegproof, waterproof makeup and eyeliners, originally developed for French water ballet performers by founder Dany Sanz.
Now 21 shades (for eyes, cheeks, lips) applied individually or mixed together to create a rainbow’s worth of colors…is exclusively set to hit Sephoras worldwide imminently.
Priced at $22- the little screw top jars--- in trademark MAKE UP FOREVER packaging…is portable and ideal for traveling. NO SPILLS.
We gave two new shades…#13 a shimmery sandy beige…and #9 a pinky rose --- test runs.
First we tried #13 on our eyelids…the creamy formula can go on sheer (we used our fingers but for a liner effect, use a brush). For impact, we could have easily applied more layers.
Then we went swimming in chlorine yech pool for an hour of laps. The Aqua Cream really held up---so much so that it looked freshly applied. Our skin was an unflattering red from all those chemicals---but heck, our eyes looked perky despite the indentations from those goggles.
Our next test was in the great outdoors. We put a light layer of the #13 in our eyelids--- over a deep green powder pigment ME shadow we picked up at Ricky’s. The color result was a lighter, shimmer shade of the green that we liked…and it was sheer, not globby.
Then we went out for an intense one-hour bike ride…at race pace…then transitioned to a 20 minute run. In humid 83 degree heat.
PLUS---we the #9 on our cheeks---on top of our sunscreen (we waited for the protective lotion to dry first).
Two hours later…our muscles were weeping, in a fashion…and we were dripping sweat…but the Aqua Cream held up 100% even the combo we tried. Even after a serious wash with soap the colors were there, more faint…so we figure makeup remover is the best way to remove,
INFO: SEPHORA ETA JUNE 2010
