Text, Vivian G. Kelly
Images of Subversive jewelry from www.subversivejewelry.com
Image from the Subversive GO Collection for Target, from the Target Press Room, courtesy of Laforce & Stevens
ABOUT JUSTIN GIUNTA
Justin Giunta is a multi media artist, who’s worked for the past 5 years in painting, fashion, industrial design, and jewelry.
MANDATE: “To create work that sits on the continuum of fine art and commercial design.”
THE SUBVERSIVE LOOK- Goth splendour, as seen on the pages of Vogue.
Says Mr. Giunta, “In my work, I am always drawing parallels between art history and modern design to explore themes of fine art and commercial design. The only difference between the two seems to be where you sell it.”
ABOUT THE SUBVERSIVE GO Collection
In his GO collection for TARGET, Mr. Guinta takes a more playful approach. Rendered in plastic, his designs have that fun throwaway quality of the trinkets the Crews throw the crowds from the Mardi Gras Floats.
Mr. Giunta has a wide range, some of the pieces he designed for Target [such as the faux enamel cuffs and matching earrings] look anything but cutting edge. In fact, they bear a resemblance to the very classic chunky pieces made by Verdura and Kenneth Jay Lane, longtime darlings of the social set. We’ve included pictures of some of Kenneth Jay Lane’s famous animal bracelets and Verdura’s iconic Maltese Cross bracelet Fulco di Verdura originally made for Coco Chanel as a commission before he went off on his own and founded Verdura. Both these and the much less expensive Subversive pieces are similar in “feeling”.
The red butterfly piece we picked up at Target for $14.99 makes for a quick fix alternative to the $12,000+ Verdura cuff that’s sadly not in our budget this year.
If you're thinking of getting a few of Justin's pieces, hurry, as the collection is only in Target until July 20th.
To view the Subversive Collection and other GO collections at Target, visit
www.target.com
To read more about Justin Giunta and see more of his work, visit
www.subversivejewelry.com