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BLESSED & CURSED-A NEW, EDGY DENIM/LIFESTYLE BRAND READY TO HIT INTERNATIONAL HOMERUN




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A FOUR MONTH OLD LINE THAT ALREADY HAS A GERMAN CELEB AND SPORTS STARS FOLLOWING AND FASHIONISTAS CLAMORING FOR MORE

JULY 17TH 2008, HOTEL dE ROME- BERLIN

WORDS & IMAGES Judith Ecochard

We love it when a ‘by chance’ encounter leads us to the hippest bunch of denim and tees we have seen in awhile!

Tipped off by a stately groomed German Editor, we ventured across the street from the Mercedes-Benz Fashion Week tent on a break between shows-to check out a line of “really good” jeans, tees, jackets etc by the spankin’ new German label Blessed & Cursed.

The casual presentation, located in a spacious suite off the lobby of the Ć¼ber luxe Hotel de Rome (a favorite temporary home for Hollywood celebs and big name musicians on jaunts to Berlin)-was buzzing. In fact, we noticed many of Germany’s past winners of Heidi Klum’s produced television show “ Next Top Model” hanging out and fawning over samples-straight off the runway, accompanied by famous boyfriends, a movie star, and lucky gal pals.

BACKSTORY: Founded and designed by NICOLA EIBICH, a 17 year veteran of the fashion industry.Her first collection of Blessed & Cursed is named "OPUS DEI."





FUN FACTOID: According to Eibich, “every style has its own name…the skinny jean is called “Forbidden fruit, the wide leg style-Seventh Heaven.” We checked out the striking B&W website with its eery "Six Feet Under" like graphics for other samples. All jeans are made from high end Japanese Denim of 98% cotton 2% elasthan.

WHAT”S NEW FOR SPRING 2009: A MENSWEAR line that features a five pocket vintage disressed jeans.

ALSO” The ornate, hand applied sparkling and metal studded details (with the head of Jesus) in the very limited edition; “RELIGIOUS ROCK COUTURE” separates including we want it denim jackets in high end denim from Japan and tees.





INFO AND ONLINE STORE: BLESSED & CURSED