THE PARTY REALLY STARTED AT MERCEDES-BENZ IMG FASHION WEEK BERLIN
July 17th 21:00 Offsite at BERGHAIN DISCOTHEQUE WITH HOT HOT HOT AFTERPARTY AT IT’S UPSTAIRS PANORAMA BAR
Words, Images Judith Ecochard
Dirk Schönberger-the creative director of Joop! Jeans must be a happy camper. His company’s extravaganza that had the super cool models, garbed in edgy club/streetware-all stomping to a hip techo beat in an awe inspiring- amazing industrial space-that was jammed till 6am for its after-party (whoa). This set the right tone for us.
THE VENUE: T.G. for the courtesy Mercedes Benz shuttle as we had no idea where we were going in the former fringes of East Berlin to the infamous Berghain Discotheque.
But we got pumped as soon as we walked into a humongous outdoor space/courtyard, warmed by huge heat lamps and packed with a glam crowd of German celebs and who’s who chicettes who were dressed to the nines
Every which way you turned there were ultra-courteous waiters/waitresses pouring bubbly champagne, German beer, still water, elegant cocktail snacks (yeah, no Bratwurst).
The staff whisked away used napkins and dishes so quickly… and procured fresh ashtrays in a heartbeat (yes, everyone smokes) …that we now know the stereotypical German efficiency modus operandi is FACT.
AFTERPARTY: Upstairs at the apt named Panaoram Bar, the French progressive electro duo, JUSTICE rocked the house…we left at 3AM and it was still a packed dance floor…all ages too!
THE SHOW: Okay, this would never happen in the USA. The lights went off and in the completely PITCH BLACK hangar like space the size of a football field-the black clad staff ripped the protective covering off the three catwalks that traversed the length of the five major seating areas.
Except we could only heard the riiiiiipppping side…we couldn’t see anything including the scary to us NON-EXIST LIGHTED “Exit Signs” that are de rigeur in the States.
We think we were the only ones that thought of this...as we spoke with several the next day.
THE CLOTHES: Men and women looked edgy great and that includes the styling with hats and oversized bags, Hair was clean for guys and for gals was board straight-long hair gathered in a low ponytail with a looped crown- like a dinosaur. Make-up was matte, pale cheeks and subtle glossy pale lips.
OUR FAV LOOKS: Fitted stove pipe pants, vests, patent leather trench, wrapped kimono grey mini dress with shiny black leggings.
JOOP! JEANS
