Wednesday, September 21, 2016

NYFW SS'17 BERENIK=Feminine Free Flowing Separates


 Swiss born, New York based designer Veronika Brusa showcased BERENIK’s Spring/Summer 2017 collection on Sunday, September 11th, 2016 at the old Pearl River Mart building in the heart of Soho, NYC. 

Veronika pulled inspiration from her own conceptual dream state and her diverse range of abstract paintings. She then combined those elements with the digital cloudscape print designed by artist Jack Hardwicke. Infused together, the garments have a familiar gentle vibe and a deep summery mood. 

Maintaining BERENIK’s consistent free-flowing silhouettes, Veronika preserved the feminine form while incorporating a neutral color palette of sand grey, night navy, dusty rose and black. Recyclable triacetate from Japan commingled with natural fibers such as silk, cupro and viscose to produce smooth minimal shapes. There was an air of effortless ease and an essence of supreme comfort. Veronika’s deep personal connection with the visual arts is evident is all her designs and this season for Berenik was no exception.  

Veronika styled her own runway with a strong and deliberate attitude that appeared both diverse and unique. 

Gilleon Smith’s casting was on brand appropriate and melded seamlessly with the spirit of the show. 

Key makeup artist Sandra Becker, for NuEvolution Cosmetics, used bright and vibrant lilac, pink and leaf green to accentuate the eyes, keeping the skin glowing and fresh. Laurent Dufourg, head hair stylist made the hair big and bold, using products provided by Prive. Bon Wongwannawat captured all backstage photographs while Fernando Colon shot the runway. Production and Press were managed by OMEN PR. Sponsors for the Berenik SPRING/SUMMER 2017 show included: NuEvolution Cosmetics, Prive, Balance Water, Cangria and PBR.

Veronika Brusa graduated from The School of Design at the GBS St. Gallen with a degree in visual arts, communication and design. In her work as an artist, she has explored such mediums  as etching, woodcut printmaking, silkscreen processes, collage and sketching. While conducting artist residencies in cities such as Warsaw, and living in Buenos Aires, Shanghai, and Paris, the concept of BERENIK as an art-as-brand-brand-as-art was conceived to combine her artistic background with fashion.
The meta concept communicates Veronika’s visual universe through use of textile, print, texture, color and sculptural silhouettes that are all interpreted through her collections. She finds inspiration in unfamiliar surroundings, away from everyday routines and habitual patterns of behavior and freedom in a life without restraint.