|Innovation Tree-adorned with packaging+cosmetic products from several companies|
Makeup tradeshows-the large (like Cosmoprof-in Las Vegas)...and smaller regional shows-including the one we attended this week, MakeUp in New York...are where cosmetic companies or those individuals looking to start-or add to-their own cosmetic lines -go for the latest.
|makeup for men---ah...the SELFIE HELPER love the hard shiny metal packaging|
Even the mega companies with their own gigantic R+D facilitates...source from these exhibitors.
More noticeable these days...similarity in cosmetic brand products across labels-over time (think Clinique chubby sticks---and six months later---a slew of brands had comparable offerings IMO), and better quality ingredients, formulations and packaging from premium (the Christian Loboutin lipstick metal bullet necklace + nail polish stiletto deserve packaging Academy Awards) to the mass brands...the latter in particular. Probably because the cult favs to the numerous names from the fashion world and makeup artists (or their hired hands) go to this high end show.
Almost all we spoke to customize their offerings -with exclusivity too-so rest assured ---there are differences in what one is offered at the makeup counter-on-line and at retailers. But a lot of times-also- it is the same company 'behind' the brand---that makes similarly formulated cosmetics for anyone --including many private label options-that get packaged differently, of course.
We only had about 2 hours to walk the show...not enough time...but picked up some exciting packaging options and cosmetics---that are def. coming to a brand near you:
...cutting edge airless packaging to precisely deliver skincare -preventing contamination risks and decreased efficacy of ingredients exposed to air
|FusionPkg is a leader in airless packaging---we loves these cool to the touch metal tip applicators (for eye serums, for example)-the one on the right has 4 roller balls -four in the new Direct Effect Airless Collection|
|as with mascara brushes-cosmetic puffs can make a difference in application---EASY POWDER options-for powders and blushers|
|EASY POWDER cosmetic puffs for liquid and emulsion (creme to powder, concealers...)|
|soon to be a makeup artist fav---Tip and Blend Brush collection---check out the point for precision tips by Pennellfaro|
From Korea---Bonne (www.bonne.co.kr) is a 'soup to nuts' cosmetics-packaging company with what seems to be a very popular and affordable Touch In Sol cosmetic collection---under the corporate umbrella (might be lost in translation)...but we did get---the very fun crayon collection now being sold-makeup product that is trending---big time!
|Real Aqua Butter in Cream-hydrating easy blending ---lets skin show through (we tried) ---layer on thicker or not---feels so moist and lightweight-you can see the actually droplets of water. WOW. Bonne|
|Pascual Cosmetiques Creme to Powder, Aqua Power (right)|
|new creamish liquid B+B creme---tinted sheer lightweight-hydrating-by LA based Cosmetic Group USA|
|popular lightweight-hydrating fast absorbing moisturizer|
...hybrids of- lipstick glosses-moisturizing matte-shiny finishes
|Matistick/Wax'Up-good name too by Strand Cosmetics|
|Pin Point +Watery Glue-moisture laden, non-tacky lip glosses glittery hints of medium-and build able layers of colors- cool names by Cosmecca- a company we obsessed with (from last year's show)-they are the brains that deliver the FABULOUS BCDNATION balm/foundation by TonyMoly who blessedly has a store on 32nd street in Manhattan -plus select products in Sephora, Urban Outfitters, Ulta...YAY.|
Fabulous lip coloring options by LA based Cosmetic Group USA
|shimmery metallic tones-lipstick hybrid-has the moisture of a gloss with more intense color of a lipstick-easy to apply|
|Red option is a tad more sheer...but still significant...very hydrating|
|gloss is in an automatic pen-brush packaging-LOVE this color-high gloss shine---see the differences of the three|
|fyi-waterless cleanser gets it all off=easy! Good for reapplying makeup on a clean skin without any residue!|
LOVE =by Barcelona's JOVI Cosmetics SATIN DRAMA metallic pencils-that impart real saturated-highly pigmented matte silky texture shimmer with the powdery feel of eyeshadow with the ease of a (two sided) pencil. Very blend-able -with a sponge applicator at the end for the ultimate smoky eye in color. WIN WIN.
|Black Barrel Jumbo Pencil|
|Jovi Cosmetics innovator in cosmetic pencils for private labels|
|BASF-Care Creations=cutting edge formulas this company conjures up consistently--includingthis wonderful Gilded Forest Green Waterproof Eyeshadow (other color options below)...silky texture...shimmery matte finish is not drying at all...a winner for sure-love the jewel tones|
...thick pencil and stick options for contouring/highlighting
|Foundation options-including trendy contouring-made easy in a powdery creamy stick...2 tones available in many shade groups by Cosmetics Group USA|
|WAAAY better formula than the chalky ones we used back in the 90s-love the convenience -no mess of foundation stick-built in contour-Cosmetic Group USA|
|highlighting -blush duo stick-Cosmetic Group USA-expect to see this in many brands|
... gel + based eye-lining options-pencils/brush eyeliners in tiny pots- precise ultra thin or thicker lines- intense, long lasting color
|Liquid Line Gel Sensation El-Paris based ALKOS Group|
|Pascual Cosmetiques Cushion Liner|
|slanted triangle shaped Eyebrow Pencil (and brush too) Korea-private label= TAEIK|
|Jody Formica is a makeup artist in demand---her for ÁLBEA...|
|Álbea-patented applicator puff-Trilogy--aptly named-for brows---highlighter, waxyish powder, more gel like powder in one compact for the perfect brows. NICE|
|EVE PEARL-award winner-and with terrific makeup collection of foundation-concealers in compacts---gives a demo a reverse contouring-plus|