Saturday, March 21, 2015


L/S sweatshirt like top from the runway collection-sums up athlesiure apparel---it's the DNA of Lacoste since 1933 beginning with the creation of the L12.12 Polo shirt designed by company founder René Lacoste

Like thousands of humans-we still have all of our Lacoste  polo shirts-acquired over decades of living-including the longer back hemmed, 100% cotton ones we wore playing on a middle school tennis team-to later versions from the LIVE! Lacoste collection that fit perfectly!

Iconic -classics-never lose their relevance.
A lot of firsts for the Lacoste brand-including the use of a logo outside on a garment (ha-can one imagine if they had trademarked/patented that process)...and use of a sporty fabric -Petit Piqué Jersey for its L12.12 polo shirt...
Now with men coming in all shapes-so too does the top-in a classic 2 button collar polo, a regular straight 2 or 3 button placket, and a slim fitting 2 or 3 button placket option...

 Like wise-women get three fitted polo options-casual (classic one, imo), fitted with hidden button placket, and feminine-fitted cut with a long button placket.
Fall 2015 color assortments include seasonal and year round tones.

Our fav-polo wise ---the new Lacoste City Polos set for May deliveries ...that honor metropolises- Paris, Tokyo, London Seoul, Milan, New York, Sao Paulo, and Hong Kong with details such as using the specific country flag colors--as trim accents, the names of all highlighted locales on right sleeve, an oversized, appropriately tinged large initial of the featured place-opposite the logo croc.
Seoul Lacoste polo

Sao Paulo Lacoste polo-trim accents are Brazil's flag colors

Paris Lacoste polo

NYC Lacoste polo

l-London and r-Tokyo Lacoste polos