words/images Judith Ecochard
When a women's performance wear company-in this instance the Gap owned ATHLETA...becomes a role model for several other apparel companies we cover...
|moisture wicking/quick drying with breathable mesh inserts, made for active gals-but just as stylish as any summer frock|
IMHO-the brand has ARRIVED!
As a follow-up to the Spring 2012 review seen back in NYC...some new additions were equally as impressive-and no doubt will be yet more reasons why ATHLETA is opening retail stores a plenty-and also why our gal pals pay full retail prices for their goods-something we all, as consumers are practically allergic to these days.
Every item we saw was purpose driven (and tested) for gals on the run, who swim, who practice yoga-and with the details-for performance reasons as well as they flatter any gals physique...are exceptional.
|rushing can be adjusted|
|gives the jacket a whole new look...|
The Bettona fabric comes in several color waves and styles...a denim -like breathable bra...with SPF+ 50
|Space dye seamless bikini $18-in asphalt mix-combats odor, super wicking, non-chafing seamless design|
|reflective back pocket----|
|love the lace-y mesh-for venting where gals can sweat|
ATHLETA offers many tops that all share the same moisture management properties...with reflective pops...and smart constructions as to offer flattering ruched seams that don't rub...with rear zip pockets.
|Pop Space Dye Tank $46|
|wicking breathable-quick dry ---with front and rear zip pockets|
|long sleeve Pop Space L/S with thumb holes|
|thumbholes insure perfect fit|
|reflective details on back|
The ultimate travel shirt---easy launder, anti-odor, quick dry-soft to the skin feel for a performance fabric...we could wear hiking-yet the ruching...very feminine.
|tab button pocket on sleeves-and can roll it up|
|running tees-with cool twist of fabric on the cap sleeves|
BETTONA Swim shorts are adorable---UPF 50+, quick drying, breathable and cute, cute cute $52
|belt loops give it a jeans feel|
|Bettona bikini bottom-full coverage-cute pocket detail|
|Bettona fabric in a halter top with built-in support...supportive-not squishy. Lifts and separates.|
|Emerald Bay Racer Tankini-$62-with removable cups---many colors waves and matching bottoms available|
|rear zip pocket|
Tunic length hoodies-in several coors-are as versatile a top as we can think of...to wear at the beach, with jeans or leggings...or shorts...anywhere.
|Hana Two in One Shorts-with compressive inner shorts that prevent chafing $56|
|Made of Swiftek™fabric that breathes, wicks and dries in a flash|
|terrific color waves|
|Relay Skort $59 with compressive shorts|
|Dash Short-made of Pilayo® that wicks away, breathes, and w/ UPF 50+-w/reflective details and rear zip pocket|
|pocket resistant sweat....|
|wide banded waist flatters---in a versatile skort-to run or hike in|
|rubber band does not cinch but holds the compressive short in place.|
|super lightweight and durable|
|tiny pockets-ruch at lower leg-actually helps if you want to tuck into hiking boots|
Long pants are a must for certain active endeavors---and Athleta delivers with stretchy, quick drying/breathable pants-cut like casual cargo pants...pockets on back hit just at the right spot...and the wide waist band with belt loops-is flattering.
|Skirt-made of performing fabric-is also versatile enough for sports---with cool cargo pocket detail.|