Friday, November 25, 2011


Outdoor Retailer, SLC

words/images Judith Ecochard

NAU is a  hip modern apparel/accessories label, made for active types who might just hike a few miles or cycle to work at some fab cool company.

Unlike most brands we see at the OR tradeshow-who make performance wear that could be worn off the trail...but aren't particularly modern-NAU truly is a fashion brand in our opinion...and the best kind- as the fabrics are mostly made of recycled/sustainable materials, the details/cuts are thoughtful- so as to give the piece an edge and to flatter ---and every piece boasts of functional elements- and good the hipster mode.

We have a jacket of theirs that we live in---to wear around the city and go hiking in on weekends---PLUS-we have received many compliments on it-the Shroud of Purrin- from our fashionista pals and our outdoorsy friends who wouldn't know Prada from Prana.


Men's -modern pieces-so handsome!

Courier Wind Short-seam sealed with 4 way stretch, button up collar for neck coverage---snap pocket cuffs, left zip pocket w/snap flap

laser cut underarm vents---

Dose jacket-lightweight, breathable and waterproof.with side stretch panels...waterproof zip flap, seam sealed
great athletic fit

adjustable hood fits helmet, back zip pocket plus 2 front, one chest pocket, drawcord hem, chest vents 

zip cuffs+snaps

high collar-zip off hood with one way drawcord

Succinct Tranch-2 zip front pockets, internal pockets, and a back zip with a stowable reflective tape
one way draw cord adjsuts hood.

2 way DWR-zip with wind flap

back zip pocket-w/reflective tape

Lightbean Jacket-internal bound seams, offset revverse coil DWR front zip w/wind flap

lots of zip pockets

hood with 1 way drawcord zips into collar

Gust Jacket
Zip cuffs w/snap flap

Double weave softshell DWR

VIVE BLAZER-souble weave softshell-DWR finish-lined sleeves and torso-tab on collar closes collar neck coverage

Lined-recycled taffeta!!!!-with internal pockets-1 drop-in

button sleeve cuff

Riding jacket-lined sleeves and torso, collar flips up for neck protection, center back vent and tailored fit-bike to work and arrive collected

zip pocket under flap-clean

button sleeve packets....

AYRE T-shirts and polos-breathable fabrication

a side hidden zip pocket

M1-S/S Crew+ Polo-micron merino wool-flat seam construction-crew, -self fabric collar and stand,  shoulder yoke detail

polo-five button placket-ypke+sleeve detail, raw seam edge detail

M2 Hoody-merino wool

Jaunt Shirt-left chest pocket, right chest utility placket-

Site Line S/S Shirt-7 button front, 2 chest drop-in pockets, left stash pocket

Genus Polo Stripe

Basis T-Short, crew neck-bound neck and shoulder seam

EBB and PENTACLE shorts for men---organic cotton twill and 2% spandex for comfort, regular and slim cuts with zip fly button waist, front hand pockets and right coin pockets, needle top stitching details.

Poeple's Chino-Reguar fit-zip fly button waist, four pockets in a..-flat front chino-nice stretch.


Lightbeam jacket-a DWR front zip with wind flap, exterior and internal pockets, drawcord hem, elastic cuffs, hood with one way drawcord stows into collar...

Wafer Pulover-DWR-seam seaed, waterproof front zip with wind flap, 2 way adjustable helmut size hood, drawcord hem-athletic trim fit-aero for bike rides

Love ths Succinct Trench for women-seam sealed, DWR, half lining, snap covered 2-way DBR front zip with wind flap, adjustable snap cuffs and waist, lined sleeves and torso

longer back hem....great for bike riders

M2 Hoody-merino wool, thumb holes great fit

Check Me Out Shirt-roll-up button sleeves-with button tabs, slight A-silhouette, relaxed fit

Sutra Top-organic cotton/silk blend-nice darts at front and back

SUTRA TANK-nice gathered front + back yoke, organic cotton/silk

Ribellyun -with flattering dolman sleeves-nice left drop in pocket

Ribellyun cotton tencel blend top-nice pleats

Flaxibe Shorts-zip front fly with button waist-side hem roll-up tabs...cute

GREAT-Chrysalis Dress-design eemnts like drawcord hood that converts to a shawl collar, shaped cuff with self  fabric binding, adjustable toe waist, removable sleeves02 front drop in pockets...recyclable too

without the sleeves below----

Variant Dress-nice back pleat

Double Back Tank-internal shelf bra-shaped hem,

Stylus Strappy Tank-adjustable shoulder straps, internal shelf bra