Monday, November 21, 2011

AVENTURA Women's Lifestyle SPRING/SUMMER 2012

Aventura -87% of offerings have a sustainable component in the mix

Outdoor Retailer/SLC

words/images Judith Ecochard

We have been cruising by the AVENTURA corner booth for a bunch of seasons at OR---and have noticed a more stylish group of clothes-displayed on the mannequins that line the aisles...




An invite-got us admiring the rather large assortment of Aventura's apparel for S/S 2012---designed by women---for women in the "30-50 years old active cool, hip mom" category...we think this value price collection appeals to all age gals.

Made to flatter -Peyton Dress $69-95% organic cotton/5% spandex jersey-ruching details flatter/hides muffin tops









Right off-we noticed the easy wear "engineered for
comfort" cuts ---many flowing/draping silhouettes-ideal for the grab, put on, and go types-as well as larger women too---the hip sizes are very generous-something we find more and more in American designed clothing.

Scattered Daisy Dress (l)-100 organic cotton lightweight jersey $69























Kacey Dress $79- 66%Rayon from Bamboo/29%Bamboo Charcoal/5% Spandex Jersey
Pretty prints and colors---Aventura's tonal groups of Lemon Mint, Rose Hip, Earl Grey, Tutti Frutti, and Splash----are seasonal appropriate.
bermuda length shorts flatter-the straight lines are slimming






Aventura is committed to "making a smaller eco-footprint..." like this cute swimwear collection-made of recycled poly...that offers support and coverage.

Haydyn Capri $75-back waistband graphic-classic fit 

Kaleidoscope print


wide waistband -slimming or wear as a dress! $67




















2-in 1 Print Dress $67-can be worn as a skirt-95% organic cotton/5%spandex jersey





Cute cap sleeves-bra friendly, nice neckline detail- Willows dresses $67-$72

easy wear with leggings too-bra friendly-something many designers don't think about




















Poppy Tank-$42-100% organic cotton lightweight jersey-gatherings at the neckline very pretty




Prints and solid tones-mix and match





Finley Tank $50




















Celeste Tank $55

Glenrose LS $49






This is a well thought out design-flattering-relaxed  fit-made of 100% organic brush twill-Arden Short





Blakely Cardigan-Linen Cotton blend $82-layer this or wear alone with a nice wide belt






The skirts are adorable-wider waistband flatters-


nice hems

ACCESSORIES:





Striped Fedora $29, Orchid, Cadista and Schaffer Hats $24-100% cotton



The Go Anywhere Tote made from recycled juice containers $32-by women owned and run Cooperatives in the Philippines...





Sierra and Scarves---$27-with hand embroidered details. !00% Organic cotton voile



Leather Belts$29-$49-with purchase separate bold rhinestone, zebra buckles $20 apiece