Friday, September 30, 2011

ECCO SPRING/SUMMER 2012 SPORT COLLECTION

OUTDOOR RETAILER, SLC

BIOM TRAIN




lightweight, snug fit w/full length foot support

excellent grip and abrasion resistance



words/tradeshow images Judith Ecochard

Danish brand ECCO developed its natural motion advocating kickers- BIOM running shoes--- for casual joggers to the serious athletes- based on a lot of bio-mechanical studies involving 2500 foot scans ---

Eye-catching- they are particularly recognizable because of the unique component lightweight PU one piece soles..that offer a layer of protection over pure racing flats.

BIOM Trail 1.2
Rugged rubber outsole with specially designed pattern





















For Spring 2012-there are new color updates...and shoes made for multiple surfaces---including a line of super lightweight trail runners---that offer a lot of traction on a Biom platform...with variations in caging and heel height.







BIOM LITE 1.3







super thin TPU outsole, excellent grip multiple surfaces, midsole construction low to the ground

























ECCO developed these new kickers with an added thickness layer in the heel for rougher surfaces...and a larger cage in the front-for added stability on uneven surfaces that require less side to side motion-bumped out for the trail.

What we liked was the super light weight---and with the BIOM LITE 1.3 ZIP---an amazing fit that stimulates our style of barefoot running by strengthening foot and lower leg muscles.


BIOM LITE 1.3 ZIP


Super thin TPU outsole, textile zipper uppers with a reinforced midfoot, extremely flexible direct-injected PU midsole














For gals, there's now BIOM based lifestyle shoes -in ballerina and Mary Jane styles that are good for all around use. Yet true to the BIOM mantra...these ultra light shoes fit perfectly, are highly breathable, and encourage natural foot poistion via extremely flexible direct-injected PU midsole that's very low to the ground but not a complete zero drop.



BIOM LITE 1.2 Ballerina $130 with perforated suede uppers





Textile uppers with synthetic strap







BIOM LITE MARY JANE




Good enough looking to do double duty as casual walking kickers-the suede and leather BIOM LITE pictured below work as running shoes on varied terrain- and boast breathable uppers and glove like fit.



BIOM LITE 1.2 $130-perforated suede uppers

Super-Thin TPU outsole











BIOM LITE 1.1

perforated uppers of yak leather

Highly flexible excellent grip multiple surfaces


MEN's get their own take on the BIOM TRAIL...with excellent grip and traction of muddy and dry surfaces.


Flexibility allows a natural running motion-stable enough for rough surfaces

BIOM TRAIL LITE 1.2 -textile uppers $175






BIOM LITE-BIOM WALK (r)

Yak leather uppers breathable-great fit, durable $200









BIOM LITE amd BIOM WALK series for guys-the light featuring super thin TPU outsoles, extremely flexible direct-injected PU midsole, midsole construction close to the ground stimulating barefoot training to strengthen foot and lower leg muscles.



BIOM LITE 1.2 (l) BIOM LITE 1.1 (r)

Perforated uppers yak or camel leather including breathable leather lining $150



















Perforated suede uppers $130









ALSO NEW---BIOM LITE sandals...with natural supportive anatomical footbed construction...light and flexible...ideal for summer pursuits.



BIOM LIT SANDAL 1.1 $130-women's

flexible rubber outsole w/specifically designed organic pattern



BIOM LITE SNADAL 1.1
Synthetic/textile and leather uppers



BIOM LITE SANDAL 1.2 synthetic textile upper -long lasting cushion and support

Light and flexible-great travel sandals...men's versions too including a slide




BIOM running shoes...




BIOM C yak leather $220


BIOM B leather 





















BIOM Running Shoes are based on 2500 foot scans === available in B and C versions-for men and women and "A" for men-offering differing lasts depending on a runner's skill level...all allow for natural running motion...direct-injected PU midsole.


BIOM C 1.2 $200 textile uppers with reinforced midfoot























LIMITED EDITION ECCO BIO TRAIN in partnership with The Walking Company- OCTOBER 2011




For each pair of ECCO’s limited edition BIOM Train shoes sold, a percentage of the sales will go toward the overall donation to City of Hope and the National Breast Cancer Foundation, Inc.

ECCO Women’s BIOM Train, MSRP: $145.00

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