Thursday, December 2, 2010


Still mad for plaid with 100% cotton denim

Crinkle Leather Jacket $498 with tee=all-american!


Words/Images Judith Ecochard

MONARCHY got a fresh infusion of capital and talent---via the assumption of  POLO vet--- Doug Williams at the creative helm.

At the HMX showroom on Park/42nd …we took some time racking through the latest from this LA based label…that has always stood for clean, modern denim with dabs of rock and roll attitude.

Upshot, cool denim/casual separates…priced right---cut American sizing, with what we feel are some design elements with Euro sophistication and the contemporary music world---


Practical and comfy 100% cotton jersey

Or a cleaner version of All Saints was one way it was put to us.

Nautical Navy Stripe with embedded profile COOL

THIS is terrific...a take on the tuxedo shirt with frayed edges makes it hip to wear with whenever, no Red Carpet needed

Prices: Totally realistic…denim $99-$128, Shirts from $79.50-$89, the tees $39.50

New campaign starring twangers CARNEY