Sunday, December 26, 2010


Editor's Preview, NYC

Athleta is an American label, GAP owned- that is nipping at the running heels of Lululemon...for the hearts, minds and bodies of athletic active women---or those who like to dress the part.

Recently we took in the upcoming swimwear collection that debuts in March...just in time for Spring breaks from coast to coast.

The large assortment of swimwear we saw fell into multiple mix and match solid and print color waves...

---and functionality: Swim (with underwire top options,

Surf and...

Performance Swim...the later made from high tech, quick drying Myrel fabric.

Tops and bottoms are sold separately---

Fully adjustable straps---plus accurate cup sizes ensure a perfect fit.

Both the Swim Surf collections ---come in assorted styles to enhance all body types...

We thought this built in tummy panel in a swim dress, built in top support...and internal mesh briefs in the swim dresses and skirts---a smart, funcitonal option for those that want to cover-up a bit more.

SPF+50 the tops where you want the sun protection...and performance swim pieces mad eof a nylon spandex--- ---because of the dense weave of the fabric...not because of a fabric treatment that could wash out.

Plus some pieces are highly chlorine resistant...made with X Lycra for excellent shape retention---no bag and sags.

The band in the surf tops are supportive enough for low impact sports...while underwire tops are ideal for high impact ativities like beach volleyball---naturally wicking too.

What we wear in the pool to keep warm---rash guards...excellent as sun cover-ups.

Cute---a tankini with sheer sides ---and a flattering neckline.

true performance fit---multi-functional skorts...


Lifestyle pieces...cotton crotchet, beach cover-ups with internal shelf bras.

Pull on skirt made of cotton modal...great hand feel-super soft.

our top pick---pretty paisley