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Showing posts from March, 2010

TELA® BEAUTY ORGANICS & P2™ by Philip Pelusi®

TELA DESIGN STUDIO 31 Little West 12th Street, NYC
SCIENCE & ORGANIC BEAUTY HAIRCARE


Words/Studio Images Judith Ecochard/Lyramag.com



Earth Day should be everyday. We get the awareness campaign when this concept was in its infancy back in the 1960’s (Rachel Carson’s chilling Silent Spring tome that documented the devastating and SCARY effects pesticides have on the environment)…but these celebratory occasions are watered down…no pun intended…
We thought about this as we entered the stunning, over 2000sq. foot loft like space that serves as the salon/performance mothership for the brands---- Tela® and P2™ by Philip Pelusi.
This hair and body luxurious collection (truly) takes the concept of organics seriously…meaning, when the Pittsburgh native Philip Pelusi came up with the brand…his concern was to make the most effective treatment products possible, irrespective of costs, using certified organic ingredients…as a starting point. Not with a set budget and work the other way. The typical …

The Big Ass Book of Home Décor Launches on April 1st for the "Perfectly Imperfect"

IN OUR INBOX...A DO IT YOURSELF GUIDE FOR THE TALENTED AN CLUELESS!!!!

We couldn't stop laughing at this one...and partially because we are desperate for home decor help. Actually, a meaningful SOS is in order.












AND WE QUOTE THE PRESS RELEASE :


Designer, author and television personality, Mark Montano, 








is launching the next book in his effusive Big Ass Book series, The Big Ass Book of Home Décor on April 1st. Specializing in turning the “mundane into the insane” on any budget, Montano’s creativity and exuberant personality have made him a household name in the interior design and fashion worlds. The Big Ass Book of Craftswas published in 2008 and is currently the number one selling craft book in the US.













































































































Montano is the author of Dollar Store DécorThe Dummies Guide to Window Treatmentsand Slip Covers, CosmoGirl Cool Room: 35 Make-It-Yourself Projectsand Super Suite. Celebrity fans include Hilary Duff, Shannon Elizabeth and Katherine McPhee."




Just check out the pics...the man gets …

MY EXPRESSION OF KINDNESS

A CHARITABLE CAMPAIGN by ALLEGAN BOTOX® COSMETIC
Museum of Arts and Design, 2 Columbus Circle NYC Words/Images Judith Ecochard
Last week, we attended a breakfast that heralded the launch of an online campaign by the makers of Botox® Cosmetic…and introduced spokeswoman TV personality (Extreme Makeover: Home Edition) and the VERY CONGENIAL Didiayer Snyder---- as brand advocate/ambassador to the popular injectable.





Actually the #1 injectable, non-invasive cosmetic procedure right now…that “ reduces the appearance of the ‘11’ those moderate to severe vertical lines between the brows.”
The campaign works like this---access the dedicated Internet site EXPRESS KINDNESS CAMPAIGN and fill out the--- one minute (less), eight question profile---including a description of a personal act of kindness. Allegan the company, in turn will donate $25 to one of three chosen charities:
MAKE IT RIGHT (founded by Brad Pitt- with a mission to build at least 150, very eco savvy homes for working families in th…

DONALD PLINER & LISA for DONALD PLINER FALL/WINTER 2010

and.....MEN's: DONALD J PLINER and DONALD BY DONALD J. PLINER
FIFTH AVENUE, NYC


WORDS/IMAGES JUDITH ECOCHARD/LYRAMAG






SPRING 2010 AVAILABLE NOW....






Words/Images Judith Ecochard/Lyramag
It’s amazes us how season after season, Donald Pliner…and his wife Lisa--- with her own very different collection-- manage to cobble out new styles and eye candy twists on popular peds--- that make our hearts beat a little faster…with each preview.
































White Washed Suede-Mustard 



















































Lucky us, we had an extensive chat with the Mrs. during our visit…











We took what he’s (DP) about but we made it a new baby,” she told us about her HOT HOT HOT collection for Fall 2010.