PROPRIETARY GLX TECHNOLOGY™ FOR SKIN RENEWAL
Words, Judith Ecochard
Brand extension makes sense for a company known for it’s aesthetic portfolio of products that include FDA approved options for a more youthful appearance.
And so now we have Vivité - a new (2007) over-the-counter skin care line from Allergan, that has the Juvederm™ family of injectible gels, Botox® Cosmetic and by prescription only Latisse® lash lengthener (that has Brooke Shields batting her peepers over the airways)… in its stable of offerings.
Available without a prescription…(online--- and on its website--- there’s a list of health care professionals offices’ that have it), the twelve Vivité products aim to hydrate skin and apparently “enhance the skin’s natural production of hyaluronic acid (a good thing), stimulating epidermal growth factor and collagen.”
Plumper. moisturized skin for more youthful looking faces is highly desirable, obviosuly…and Vivité’s solution is its own GLX™ technology --- “…a highly specialized blend of hydrating glycolic acid and powerful antioxidants.”
There’s a core four product skin care system…loaded with antioxidants like green tea, vitamin c and e that fight free radicals that can damage the dermis…
…that includes the Exfoliating Facial Cleanser for clean, smooth skin, and a Daily Antioxidant Facial Serum to help moisturize (both containing 15% glycolic compound).
FYI: The Exfoliating Facial Cleanser is a best seller and on one of our fav reads---InStyle Magazine Best Beauty Buy List in the April 2009 issue…
… a Night Renewal Facial Cream that helps reduce the appearance of fine lines (with 20% glycolic compound), and a Revitalizing Eye Treatment (10% glycolic compound with de-puffing caffeine).
We actually demo-ed the Defining Lip Plumper that has peptides- palmitoyl oiligopeptide and centella asiatica extract- to restore volume and fullness---and plant extracts, conditioners, and moisturizers designed to help improve the appearance of fine line and wrinkles and moisturize.
The product is packaged like a tube of mascara and goes on like lip gloss. (HINT: Twist the bottom of the metal tube a few times to get the white lotion going through the tip).
The Defining Lip Plumper comes out white at first--- but invisibly blended into our lip color. Initially our lips felt a very very very slight tinge…not weird burning and definitely not stinging like other lip plumpers on the market…
Also for about a nano second, it was slightly sticky…but that went away right after our lips easily absorbed the thin application. Our kissers weren’t that dry to begin with--- and after applying the Defining Lip Plumper---they were not any drier…a common complaint found in other lip plumpers. Plus--- we were happy to see that our regular lipstick/gloss went on as usual...without any color difference.
Vivité recommends using the Defining Lip Plumper 3x a day…with best results after 30 days use, meaning the effects are cumulative. And we applied the product on unadorned lips but apparently one can put it on lips... over lipstick too.
ADDED PLUS: the packaging—the tube--- is easily portable and leakproof.