Sunday, December 20, 2009

CAVI: MENSWEAR - Spring 2010

Garment District, NYC

Words, Showroom Images Judith Ecochard

Contemporary ‘urban’ sportswear at value price points …the mantra of today’s consumers. There are a lot of labels out there fit that segment, but a “lifestyle brand” done well is rare.

CAVI, a new to us label--- was, according to the website... started up in 2004 by three guys. Two of the three friends got some life/work experience ---

as interns in the music biz. Which might explain why the styling is spot-on...and a lot of hip hop/pop celebs appreciate/wear the brand.

For us, we always zero in on the quality…and CAVI’s separates are well made …and thought out.
Meaning, a top works with a jacket…that looks great paired up with shorts real men would wear (not some if those skinny uber fitted cuts we saw struttin’ down the runways).

Versatility done right.

CAVI’s appeal is broad…currently its outfitting NASCAR driver Chase Austin…and has expanded to include surf inspired pieces like board shorts, hoodies, jackets and pima cotton tees.

We took in some of the new Spring 2010 line recently…and were impressed with the silhouettes and fit of the shirts, jackets and pants.


Double zipped sleeves

The signature crest, solid buttons and military inspired styling are polished up street wear handsome not hokey.

Epaulets on a checked long sleeve gives edge to a basic

For Spring and the capsule surf collections we saw some basics that any guy could wear and afford ($50-$150).

Graphics on the pima-cotton tees- in bold colors- make this casual wear staple a “hot” top to pair with jeans or shorts…or night ready under a blazer.

For Spring (ships late January) key pieces from the collection include the Yacht Jacket (available in white, navy blue and khaki) and the army green Bowery Track jacket.

Safari gets civilized with durable double stitched tailoring and utility pockets galore.

From the quality denim of the jeans to functional details like inner and outer pockets

rugged zips, and performance wear functionality, CAVI is well positioned to grow…very cool.

Built in belt

INFO: Available at Macy’s and online CAVI NYC