Saturday, September 5, 2009

ADVANSA's THERMOCOOL & ASICS PARTNER FOR SUSTAINABLE RUNNING





OUTDOOR RETAILER MARKET, SLC-UTAH

We had a New York Minute to run upstairs to the textiles’ lair, Room 255 at the Salt Palace…to get a look at the Netherlands based company- ADVANSA’s Thermo°Cool™ECO /ASICS collab of running separates…made from recycled polyesters. This is a real performance breakthrough---- an amazing thermo-regulating fiber.

Actually, a “unique blend of fibers” from renewable sources that keeps wearers warm when they’re shivering during low activity leels (“THERMOBUFFERING”)…and cool and dry when they’re sweatin’ bullets (“EVAPORATIVE COOLING”).

We were impressed…as staying in our thermal comfort zone is key to any athletic endeavor we enjoy- whether intense or not.

Garments (the tops pictured) ship January 2010.






















INFO: THERMOCOOL and
ASICS

Words, Images Judith Ecochard