Lambs Club, W. 44th ST, NYC
Media Preview-words/images Judith Ecochard
INTRODUCING THE NEW MIAMI BEACH ART DECO COLLECTION
Watches are superfluous in some ways-with everyone tethered to their smartphones/tablets/electronic devices...
The timepieces are either really miniature computers...or function superbly, imo---as fashion statements...as accessories that are as portent to any other item needed to complete an ensemble--- as important as pair of shoes, a belt, or jewelry.
GLAM ROCK watches..based in Miami but designed with Italian flair- and made with reliable Swiss watch movements...are trend-on lifestyle, 'affordable luxury' collectibles that
got that need for more than presenting the actual time---from the get go- with its So Be and So Be Lady's collection of interchangeable cases via the patented 'Just Click' technology. (
Review)
New to the market---are the incredibly stylish Miami Beach Art Deco series of watches...with bold colored faces, vintage-y sized cases in various shapes, stylized dial numbers that often reminded us of Dali's paintings...
...paired with embossed leather (croc), mesh metal, dazzling beads, silicone and hefty chain link-in rose gold, gold and silver- wristbands...that are more modern and sleek than the recent love of all things chunky and heavy.
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expandable metal |
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nice contrast stitching on leather |
There are literally dozens of options for men and women-priced from $175-$245...that chicly capture the glamor of the high-end Miami Beach lifestyle....that might start with a day on the beach and end at to night out in a club...and everything in between.
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So Be watch---with 3 cases change up the look |
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combo of pretty palette for watch faces ---with metallic bands-outfit friendly. |
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silver mesh- |
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delicate round watch face is very 1920'30s-a look that fashion will emulate with the release of The Great Gatsby movie this Fall |
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pretty delicate beads that stretch |
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oversized dials are a signature feature of Glam Rock watches |
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white silicone bands look terrific and are a four seasons option---with different colored faces. |
We like the ads too---very elegant and modern...
GLAM ROCK
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nice packaging |