PLUS: Rebranding and Renovations ---Eco-Friendly...
James Hotel, NYC
words/images Judith Ecochard
The James Hotel-a hotspot of a spot in the Big Apple-(another Denihan Group winner)...was a fitting locale to stage a media event-showcasing the latest from the international body/hair/skincare brand, The Body Shop.
JUST LAUNCHED - The Body Shop Lily Cole Limited Edition Cruelty Free Makeup Collection-in stores nationwide, worldwide, and online at thebodyshop-usa.com:
New makeup lines always intrigue us-and with the knowledge that it is composed- completely free of animals (only synthetic makeup brushes), insects (a standard in coloring agents btw-like the crushed beetle for red dyes)... and shellfish derived products (crushed crustacean shells are a fairly common ingredient in a lot of stuff)---we say bravo.
New Global Brand Ambassador-Lily Cole (model, activist)- the first ever 'spokes gal' for The Body Shop...and 'her' makeup collection in PINK REVOLUTION and CORAL ME BEAUTIFUL---terrifically contained in quirky cute, glammy/fun packaging- (hopefully in recyclable packaging)---launched last week...and includes perk me up Pearl Radiance primer, High Shine lip glosses (4), 2 Shimmer Cubes eye palettes with four shades, creamy eye and cheek domes in bold Pinch Me Pink and Crazy For Coral (love)...Puff On Radiance powder, and liquid eyeliner.
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| Five core values-ethically driven- The Body Shop---sticks to its knitting, as it were...though we wish corporate parent L'Oreal-embraced the no animal testing, ever MO. |
A makeup demo for the new Beauty With A Heart Collection---was ably mastered by Chase Aston, The Body Shop's go to spokesperson for its cosmetics products-enlightened attendees with some smart, practical tips/suggestions- on how to get a radiant, healthy visage -or the summer.
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| Shimmer Cube colors-applied with a brush on the cheek's apples... |
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| Define eyes---brush creases with darker tones, highlight under brows with lighter/ shimmery colors |
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| take darker shade of lipstick, brush on entire lips...instead of lipliner... |
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| ...then take brighter/glossier shade of lipstick---and blot on the middle of upper and lower lips... |
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| natural look-with definition of a liner but modern-wears better too |
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| Liquid eyeliner- subtly lines lids-as close to eyelash line as possible -made easy with this built-in brush. Plus-paint (coat) lashes for definition (like dying one's lashes)-for some pop-without the use of mascara- |
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| We are big fans of the Extra Virgin Minerals™ collection of foundations (paraben FREE!). We use the more dry skin friendly liquid foundation as under eye cover...and the cream to powder compact foundation on the rest of our face-for a more matte finish. Both versions very blend-able and available in realistic skin tones. |
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| Vitamin E Mist Spray-one spritz sets/refreshes makeup... |
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| Synthetic Hair Makeup Brushes---imo, easier to keep clean, too. |
Other Highlights---
Violà-the new Body Oils (99.6% natural ingredients)...are multi-tasking moisturizers, readily absorbed, non-greasy, lightly scented---(we rub a bit on our hands-then run through the ends of our hair----).
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| The Body Shop's Community Fair Trade Ingredients map... |
All the Body Oils-contain Community Fair Trade sourced healer... Marula Nut Oil (from Namibia), and Kukui Nut Oil (from Hawaii's Candlenut Tree), and Sweet Almond Nut Oil....packed with nourishing Omegas 3, 6, 9 and Vitamin E. ($12/11 fragrances---a good deal)
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| Re-branding of the best-selling Body Butters---cleaner packaging that emphasizes the key ingredients in the mix-LIKE Shea, Coconut, Strawberry, Moringa, Satsuma, Mango, and Lemon. |
Also summer ready-refreshing The Body Shop Body Mists - 8 lightly fragranced scents / $14 each, all contain Community Fair Trade alcohol sourced from sugar cane in Ecuador. Easy pick-me-up way to cool down.Without overwhelming one's neighbors...
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| We use the Rainforest line of products for the hair-free of yechy ingredients like parabens, sulfates, colorants and silicone... |
Global Info: http://www.thebodyshop.com/index.aspx