Friday, September 19, 2014

#WOLVERINECENTENNIAL- 1st Anniversary Wolverine Company Store Celebrates

 265 Elizabeth Street/NYC

Not many (any?) American entities can celebrate a 1K Birthday and a one year occasion at the same time---but Wolverine the footwear company- with a dedicated rugged outdoor enthusiasts and workforce followings-and increasingly urban only- devoted customer base---turned out by the dozens to hail a great USA brand.

Dub Pies-Down Under Style downtown food truck-very popular. We got there on the late side and flavors were GONE. Ok though-we opted for lemon and cherry=both delish.

seriously-the owner/server did not have more than 14 seconds of downtime!!!!
two guys-big sound
unbelievable talent-Ian Sklarsky- this watercolor in 3 minutes guy is at the Yotel Hotel (W. 42nd St/NYC). Sundays-from 11-7PM where there is quite the rollicking all you can eat/drink weekend brunch scene.
WHAT ELSE: A nice chat with half of the store's talented design team, JAHN HALL (co-creative light from Brooklyn Dry Goods)-who told us the pop-up shop predecessor -down the block-took a month (only-wow) to conjure/build out. The permanent shop- a few fronts up the same street- used locally sourced materials by local vendors. Took a few more months. fyi-understandable given the gut renovation required.

OTHER MERCH: curated with similarly vibed heritage/hipster designs-AND made in the USA offerings that fit in with the fab footwear including all  the terrific Samantha Pleet-Wolverine collaboration and 1883/1000 Mile for women (FALL 2014 review)-the handsome on trend 1000 Mile selections (men's ) Filson heavy canvas-bridel leather trim haulers (Fall 2014 review), super serious raw selvedge denim-by Tellason-that practically rival Filson's Tin Cloth for its ability to stand up on its own.

 PS: Our latest love-the Wolverine Sightline waterproof boots with the REAL CAMO (not some wimpy interpretation)-Bill Jordan's REALTREE that no doubt, requires a license fee…-with those acid green accents-imo they flawlessly perfectly match up with our all black (just about) wardrobe. Garnering two thumbs up on the subway -the kickers are not bedazzling the NYC shelves---but are available online.