Friday, June 7, 2013

H.E. by Mango-Fall 2013 Campaign

In Our Inbox...

Andrés Velencoso in H.E. by MANGO

As far as ads go-live streaming a campaign launch is the way most retailers are doing it these days...what we admire about the smart casually inclined Mango though-is that this Spanish based company opens up retail outlets in many locations where many merchants fear to tread.

Fall 2013 looks for men-inspired by the Beat generation---American vintage are always in style-earthy tones, urban friendly outfits=handsome!

PLUS-a new premium suit collection for men!

left-model Andrés Velencoso-right-photographer Scott Schuman
H.E. by MANGO was created in 2008 to offer men a contemporary and modern men’s fashion range. Its style is based on updating the classics by giving them the required touch of fashion, adapting the trends to a simple, everyday and urban style.
The H.E. by MANGO menswear range now has over 100 retail outlets. In 2013, it plans to open approximately 80 retail outlets in countries such as Germany, France, Holland, Russia and Turkey, as well as in regions such as the Middle East, South-­-East Asia and South America. In the next few years, the H.E. by MANGO brand plans to reach a total of 500 retail outlets and account for 10% of the firm’s total turnover.