Wednesday, December 5, 2012


Color block cotton/modal---hangs linen-like ---plus  cap sleeve floral pattern-dresses/separates-with flare- that flatter, fit GREAT- and always appropriate
Metropolitan Pavilion, NYC

words/images Judith Ecochard

Lands End staged its Spring 2013 media preview-with the classics refreshed for the warm seasons---and of course-the legendary variety of swimwear on display too.

Lands End listens to its customers-and female-wise-the cotton frock, wrapped knits and wearable linen... are ever so popular---here in feminine solids and unique colorful prints that began life as hand drawn illustrations by a cornfield sitting, Torie...well done.

Note-the quality of materials that will survive multiple cleanings...and manufacturing details astonish-given the accessible price points...finishes of items which we try to highlight---are so thoughtful...and distinguish Lands End from other mass merchandized clothing brands-similarly priced.

illustration by Torie

Another big trend from Lands End-are gorgeous, super soft Suprima®  cotton knit cardigans...updated for Spring 2013. Later them, belt them---these year round winners come in unique prints and colors.

details-like ribbon trim...ribbed hems...

Twinsets always in style

the preppy stable-cable knit crew neck sweater in a sunny yellow

Tennis anyone-naturically crisp pleated skirts, knit tops, and cotton polos-wear the collar turned up-contrast print

ribbon trims -in v neck cardigans...ribbed cuffs/waist
The Plus Size Collection-aka "Our Just For You™" collection is not just resized regular clothes but designed specifically for big gals...with hidden panels of support and slimming silhouettes...and comfort-all key trends present.

classic polo dress---with a flattering red white blue combo

anorak jackets --

comfy terry jacket-as easy to wear as a sweatshirt but a lot more polished looking. A great travel piece.

ribbon details on a sleeveless polo-cute

Lands End swimwear-has a suit for everyone...that includes their Exhale™Inside selections-with hidden "tummy control technology"...
What's new-is the Shape and Enhance technology of some swimwear selections -a unique knit in key select areas that smooths, lifts and shapes key areas...

colorful beach towels too!

medium (comfort flexibility), maximum(extra tummy control), and high tension for smoothing and slimming 

Isla Vista collection

ISAL VISTA collection-separates of courtside chic merged with 1950's design influences-vintage and feminine!

layers of swimwear-your way-the Swimmates™ collection is a 4-piece bikini collection-with coordinated layers of camp, skirt and shorts with coordinated bikinis.

The Beach Living Collection-mix and match separates...
shirred wide waist-band-flatters

The Little Black Suit™ tankinis, swim dresses, one-pieces---nice enough to wear off the beach.

Swim shirts-super sun protection (UVB 50) and added warmth-in chlorine tough prints and solids.

Shape and Enhance™ swimwear-=high waist under attached top

covered center ring-swim top so it doesn't burn.

Men's swimwear and casual styles-updated classics-made well-in all American cuts. Nothing too outlandish ---but newer bold color options intermixed with the basic neutrals -the real way guys dress.
men's board shorts-with drainage holes...adjustable waist

soft tees, madras S/S button downs...over board shorts-in colors and nautical patterns-rope drawstring waists
A sport coat made for the summer-lined with Aerocool-moisture management efficient techy fabric-

slim fitting jackets-single breast...slim lapels

LANDS END is acclaimed for the variety of easy care button downs for men.stripes, solids and subtle checked patterns.

knit ties go well with checked shirts-for a more casual dress-up look

Assortment of Supima® cotton polos are amazing-many with contrast trims---made well, easy care-resists wrinkles, great fit...

sleeves- with starboard (right)  and port(left)...reference to brand's nautical heritage

madras plaid fabric lining- under collar detail

under collar detail-sailcloth inspired

more casual wear separates-cargo shorts, hoodys, jackets, flat front pants
Quality finishings...

reflective pop-on jacket collar

solid brass hardware-zippers

one hand adjustable toggles...

Children's - me outfits...

love this mix of the practically tee top and frilly skirt...

Dirndl pattern waist-sweet cotton skirt with lace trim hem-with nice stripped cotton top

cargo pants, polo tops

cuffed shorts, dirndl pattern sleeve trim on girly blouse...cute

playground ready-skirts with built in shorts...wish we had THAT

A dog's life-nice with LANDS END accessories
LANDS END CANVAS-"Take to the Open"- a more youthful "optimistic" collection-with slimmer fits of contemporary wear---silhouettes that are trend-on!
travel easy separates...this New England coast inspired-ready to take sail

men's vest-dresses up casual wear...

sweater detail-color block cotton knit men's sweater...

sweet shrunken blazer for gals-feminine puffed shoulders in a pretty powder blue

anorak with kangaroo pouch pocket-weather resistant---side hand pockets too---rope drawstrings

this is a keeper-drawstring waist- trench lik durable canvas jacket

Canvas totes- LANDS END defines this category... all sizes and shapes/general and task specific... but all made from sturdy canvas materials-customize with monograms-

comfy ballet flats-with padded cushioned footbed
metal tabs ends on ties...
long necklaces-delicate metal shapes...

gold plated brass frames---enamel bracelets, earrings and necklaces

pure silk scarfs in patterns that rival the pricey brands=fab!!!!

leather belts---in all widths-love the green color pop edges and buckle of this belt 

Striped Capri Tote---

drivers-with pebbled cushioning outsole- protects the heel when driving...nice contrast stitch detail on this suede upper