Saturday, October 20, 2012


Marriott Hotel, Outdoor Retailer, SLC

words/images Judith Ecochard

GORE-TEX®'s techy fabrics and textile treatments have a large footprint on the outdoor apparel industry---with it's many permutations on the windproof/breathable/waterproof lightweight mantra widely embraced by makers of functional clothes, accessories and footwear.

The company's also makes a very popular line of functional bike apparel---and is now putting a big USA emphasis on its running line of performance wear- aka GORE RUNNING WEAR™ Outfit Systems-an entire collection of..."advanced layering and accessories combined to enhance performance."

running cap-offers maximum ventilation via mesh inserts, terry cloth band inside, back velcro adjustment
We actually are more 'sensitive' to what we wear in warmer temps during endurance sports endeavors---in the colder climes- it's easy to layer up-stuff pockets for what we need for longer runs. But when it's hot out to begin with---and then we're on the run---there's not much we can do to keep cooler besides get used to it...and it's hard to haul around the we really appreciated the thought that went into what we previewed here.

Gore has designed interchangeable (imo) tops, bottoms, jackets and base layers broadly aimed at specific types of runners-urban or trail, sub-divided into the ability of the runner-fitness, ambitious and performance...and further sub-divided for different weather conditions/terrain etc.

Nice touch---the design elements match up the key pieces for each system...with details that take into account the realistic needs of a runner...


For women...the collections were labeled Magnitude, Air Lady, Sunlight, and Essential
Air 2.0 AS Lady Jacket-Windstopper® Active shell-2 layer fabric, venting-2 pockets, partially mesh lined, sleeve hem with thumbhole, reflective logo on sleeve, adjustable collar with one had use

mesh back pocket w/key security karabiner, 

For starters---we saw a series of really smartly designed slim cut jackets for men and women---made for Gore-Tex's performance Active or  Windstopper® fabrics=that vent out the heat---

Sunlight 2.0 GT As Lady Jacket-Gore-Tex® Active-breathable rain protection...2 zip front pockets, adjustable hood, hem width adjusted w/ one hand -cord stoppers in pocket, reflective logo on front and sleeve, and side piping, elastic sleeve cuff, 

extra venting underarm---soft hand feel overall
Designed for the "urban runner"- versatile and multi-functional-SUNLIGHT series...
Lady's Sunlight 3.0 Singlet-Fading-mock layered look-airy, light, moisture wicking top w/ stretch, contrast flat lock seams, reflective graphics on back

Sunlight 3.0 3/4 Tights- straight leg hems---flattering stretch wide waistband-adjusts  w/ flat cord, reflective graphics on back, contrast flat lock seams

SUNLIGHT 3.0 AS Lady Vest Windstopper® Active Shell  mesh lined-2 front zip pockets,  reflective detailsm over hip slim fit

ventilating back 
AIR LADY separates---for ambitious runners....
Ambitious Runner-defined as a dedicated urban runner who does 10k-half marathons but wants some style-Air 2.0 SO Lady Jersey-Windstoper® Soft Shell-tight and flexible fit-with reflex and stretch, cuffs can be turned down to be worn as mittens (nice) , lots of functioal pockets, wear resistant elastic binding on sleeve hem,reflective print on waist hem, mesh back pocket 

Air Lady 2.0 long shirt-ultra thin, venting with back pocket for layering or sun protection...xtra long sleeve w/ thumbholes keeps fingers warm

reflective print on back

Air 2.0 Lady Shirt-cooling/venting---back pocket, flat lock seams, reflective print on back

AIR 2.0 LADY TANK Top-slim cut, back pocket, integrated support bra w/ wide+soft rubber elastic, flat lock seams, mesh insert in back-ventilates, reflective print on back + shoulders

AIR Lady Skirt 3/4 -w/ integrated 3/4 tights, moisture wicking, fron tand hip pockets, inner pants with partial mesh inserts for ventilation, flat lock seams, reflective print on back

close-up of skirt-super lightweight-with ventilation

MEN also had a running system theme of things (Magnitude, Mythos, Air, Flash, Essential, X-RunUltra, and X-Running...for different types of runners-on different terrain...for four season wear.

Ambitious runner-X-Running-long distance-trail runner-light weight-slim fit-X-Running 2.0 Shorts/tights combo-supportive w/ back zip pocket, 2 mesh side pockets, fixed inner tights,  adjustable waist w/ flat cord, reflective side, and elastic loops back waistband for energy gels on the run

MYTHOS 2.0 Split Shorts-made for longer strides, small inside pocket on waistband, reflective logo front-inserts on side, adjustable elastic waistband, lightweight, venting

Magnitude 2.0 Zip Shirt-race long distance runner who is out there in all conditions-performance shirt w/ mesh inserts to ventilate, media pocket, flat lock seams, reflective logo front-graphics on back
2 side pockets on back

Magnitude 2.0 Split Shorts mesh inner pants, inside pocket, mesh insert back, adjustable waistband flat cord, reflective print on back+ front logo

X-Run Ultra Long Shirt-for the hard core, race driven, long distance endurance runner of a guy-lightwieght made w/ a special bonding system, tight fitting shirt w/ flat lock seams, cuffs can be turned down used as mittens, sleeve hem w/ thumbhole, reflective logo on front

X-Running Zip Shirt Long-ultra light -partially glued+ ultrasonic seams--ideal for those running w/ backpack- reflective logo front, zip underflap and zip port...

abrasion resistant print on shoulder, close fit collar

concealed zip back pocket-reflective logo back

What else----accessories including socks, hats, visors...and a lot more jackets, tees, shorts...