Introducing Dark & Lovely® 6 WEEK Anti-Reversion Cream Serum, Chocolate Bliss Haircolor Collection and Total Restore Treatment
Studio Arte-West 37th Street
words/images Judith Ecochard
Drip dry types (us for example)...just don't intuitively get the amount of time and effort that some women put into getting their hair just-so... and so any product that helps in that endeavor---is major news.
Softsheen-Carson®-the numero uno Afro-American haircare brand (it's No-Lye Relaxer and Permanent Haircolor for ethnic hair =MAJOR, already)...doesn't introduce new products very often...but when the company (owned by L'Oréal USA, fyi) does...it is a big deal.
6 Week Anti-Revesion Cream Serum...a non-chemical, amino-complex packed treatment that lovingly coats hair strands---thereby giving gals with relaxed hair---that silky, shiny smoothness that's so wanted...back again...as if they just had their locks DONE. How: the exclusive "Humidity Block Technology."
|BRIA MURPHY=Brand Ambassador (and Nicole and Eddie Murphy's daughter)|
|Wearing Hervé Leger--- BRAND AMBASSADOR-Bria Murphy|
A Big Plus...it's not a chemical---so those with any kind of relaxer/straightened processed tresses (meaning the popular Brazilian Keratin Treatment)---and all kinds of hair textures, AND colored hair--can also benefit from its ability to be "a raincoat for the hair.".
For the best results-apply throughout hair (abut a quarter size-plus- pumped amount on freshly shampoo-ed/conditioned hair), then blow dry, then flat iron straight/style-or use as a setting lotion with rollers--- (okay, we shortened it up a tiny bit)...but those that are folic phobic-meaning can't wield any hair care tools around with ease (hence that's why we pay people to do that)...can still benefit from the new serum...as it locks in shine too.
|Mezei Jefferson-Softsheen-CarsonSenior Manager of Education|
|treated with 6 week anti-reversion cream|
|styled without---not was smooth or glossy|
|celebrity hairstylist Keith Campbell|
Also introduced to us---was three new shades from the Fade Resistant Rich Coniditoning Chocolate Bliss permanent hair color collection- Honey Rush, Cocoa Crush, and Coffee Kiss--to go along with the already 14 different shades of brown Softsheen-Carson already sells (wow). The hair color---adds neutral or warm undertones...not brassy orange...and offers 100% grey coverage. (Tip: do not use permeant color for two weeks after relaxing-as both processes swell the his cuticle-and it's "too much" and can lead to breakage).
|models had one side treated, one side not---|
The product can also be used as a "COPOO"= shampoo/conditioner---as it removes oil and "debris" from the scalp.
|love the pumped up kicks-Nike|