Tuesday, July 3, 2012

ISIS -WOMEN'S APPAREL/BASICS 2012

NYC...

words-J. Ecochard
images courtesy of ISIS

Respected Women's Label Gets Re-freshed for Fall 2012/13 With Urban Friendly/ Outdoor Crossover Separates

It's been a few seasons since we last reviewed any thing by the formerly based in Vermont (now Boulder, CO)-ISIS brand of women's tech and lifestyle apparel.

Our memories were of perfectly serviceable and kinda pretty items---but nothing memorable that would entice our fashionista blogger pals -all based out of seriously outfitted,  NYC.

What we previewed by ISIS for Fall 2012- in a quick mid-town meet a whiles back...has us impressed however...and signaled an obvious change in direction.

It was clear to us that the new (to us) ISIS is targeting the market segment for stylish/flattering/ active wear clothes...as defined/refined by the likes of luluLemon and Athleta...  for the mountain to street set of gals.

PLUS: User friendly too---with apparel that's packable, easy care, and won't look dated in a year--- in a range of mostly autumnal tones that are wardrobe neutrals, really- with a few bold colors in the mix.

Standouts we saw---
ALLIE dress ($119)

Soft French Terry fabrics get prominent play in a bunch of really cute casual separates dubbed the ALLIE collection--includes ALLIE dress ($119) with curved shoulder seam, nice shawl collar, drawstring waist hooded jacket ($99) and drawcord waist cord skirt $59 with two front pockets that manage to lie flat...and a wide waist band that defines a gal's curves.


























 As comfy as regular sweatpants without looking sloppy...reminded us of Norma Kamali's original claim to broad shoulder pad fame. Make terrific travel separates too.



Lyn Jacket-$69-high zip collar, princess curves -flattering and warm




















The LYN collection is ready for work easy wear ponte knits that can be mixed with dressier blouses/shoes/boots to amp up an ensemble. (Jacket-$69, skirt $65, dress $79-our top look with a hidden on-seam zip security pocket).















































Colder temps get ISIS sleek city chic takes on outerwear-with a technical performance fabric (wind/water resistant) ---a hipster take on the classic pea coats...shaped for females...with cozy fleece lining.
Park City Jacket $179

Queen City Coat $199

Technical jackets and vests burst with vibrant colors and inventive quilting patterns in the SLIPSTREAM Collection (Vest-$159, Jacket-$229, Hoody-jacket with attached hood-car coat length $249).



















Performance tough, these pieces are DWR anti-static, lined with down proof polyester and insulated with a toasty 800 fill power down...for warmth without the bulk.

Other features ---velvet lined collar for no-chafing, zipper garage, reverse coil front zip with no-snag draft flap, invisible zip hand pockets, internal mesh zip security pocket with snowflake earphone portal, Lycra® hand cuffs for excellent fit, and a draw cord hem that keeps the snow/wind/rain out.

We could see this as a loooooong coat in case we get one of those winters...
















WHAT ELSE:

An intimates collection, an active wear body basics collection that are moisture wicking base layers, breathable and chafe-free---(Chantilly Foldover Turtle $75, Crew Neck $70, and Long Jane $70-pretty enough to layer with 'regular" clothes)...

ECO ALERT-ELEMENTS Collection (Tempest Jacket, Rainy Day Coat, Splash Jacket, Raindrop Jacket)-made waterproof and breathable, odor control, UVA/UVB protection- courtesy of Cocona® 

INFO:  http://www.isisforwomen.com