PLUS: Rebranding and Renovations ---Eco-Friendly...
James Hotel, NYC
words/images Judith Ecochard
The James Hotel-a hotspot of a spot in the Big Apple-(another Denihan Group winner)...was a fitting locale to stage a media event-showcasing the latest from the international body/hair/skincare brand, The Body Shop.
|Five core values-ethically driven- The Body Shop---sticks to its knitting, as it were...though we wish corporate parent L'Oreal-embraced the no animal testing, ever MO.|
A makeup demo for the new Beauty With A Heart Collection---was ably mastered by Chase Aston, The Body Shop's go to spokesperson for its cosmetics products-enlightened attendees with some smart, practical tips/suggestions- on how to get a radiant, healthy visage -or the summer.
|Shimmer Cube colors-applied with a brush on the cheek's apples...|
|Define eyes---brush creases with darker tones, highlight under brows with lighter/ shimmery colors|
|take darker shade of lipstick, brush on entire lips...instead of lipliner...|
|...then take brighter/glossier shade of lipstick---and blot on the middle of upper and lower lips...|
|natural look-with definition of a liner but modern-wears better too|
|Liquid eyeliner- subtly lines lids-as close to eyelash line as possible -made easy with this built-in brush. Plus-paint (coat) lashes for definition (like dying one's lashes)-for some pop-without the use of mascara-|
|We are big fans of the Extra Virgin Minerals™ collection of foundations (paraben FREE!). We use the more dry skin friendly liquid foundation as under eye cover...and the cream to powder compact foundation on the rest of our face-for a more matte finish. Both versions very blend-able and available in realistic skin tones.|
|Vitamin E Mist Spray-one spritz sets/refreshes makeup...|
|Synthetic Hair Makeup Brushes---imo, easier to keep clean, too.|
Violà-the new Body Oils (99.6% natural ingredients)...are multi-tasking moisturizers, readily absorbed, non-greasy, lightly scented---(we rub a bit on our hands-then run through the ends of our hair----).
|The Body Shop's Community Fair Trade Ingredients map...|
All the Body Oils-contain Community Fair Trade sourced healer... Marula Nut Oil (from Namibia), and Kukui Nut Oil (from Hawaii's Candlenut Tree), and Sweet Almond Nut Oil....packed with nourishing Omegas 3, 6, 9 and Vitamin E. ($12/11 fragrances---a good deal)
|Re-branding of the best-selling Body Butters---cleaner packaging that emphasizes the key ingredients in the mix-LIKE|
|We use the Rainforest line of products for the hair-free of yechy ingredients like parabens, sulfates, colorants and silicone...|
Global Info: http://www.thebodyshop.com/index.aspx