Tuesday, June 12, 2012

ATHLETA Late Summer 2012-Fall 2012 Performance Wear for Women

Midtown. NYC

plus....Times Square Yoga welcoming the summer solstice...

ribbed for fitted shape- soft L/S tops made of organic cotton $69

words/images Judith Ecochard
short sleeve tees-Athleta style

Athleta-as we have written before---is:

a)- a line of performance wear/streetwear that we could live in 24/7-witht the outdoors-y lifestyle to match (as in all  those ocean/mountain side locales, used to stage their catalogues)...

b)- the best thing going about corporate parent GAP-that now sees the wisdom of opening free-standing Athleta stores, nationwide. (Store Locator)...

L/S Stride Top-lots of colors available-non-chafing seam free design in a moisture wicking Meryl® skinlifE-nice-the hand cuffs for next to skin fit $89

Space Dye pattern-shows up in several pieces-like this skirt with attached compressive shorts-non-chfing, moisture wicking, easy care

For deliveries ---starting in August, the media preview in NYC a few weeks back showed off some tonal takes on best selling items---like the Relay Capri and Contender Skort...and terrific new items---especially fab knits and other casual wear pieces.

Corduroy Slims pants-lightweight, breathable and stretchy, lots of pockets, $89

back pockets lie flat

Several jackets-including the Dipsea Jacket ($116)...are smartly made-with great details.

For the aforementioned...breathable water resistant soft shells, with fabric rated to 5000mms, stretch side and underarm panels, rear laser cut ventilation flap, internal waist cinch cord, reflective logo on back.

Dipsea in a deep pink -also in Asphalt grey

Shelter Cove Jacket $184-water resistant 5000mms,  seam sealed waterproof zips, hood drawstring-plus snap denim storm flap2 way front zip for leg mobility

high snap collar-weather resistant

Shelter Cove in black

Corduroy Slims

Flashback Vest-insulated with PrimaLoft®-warm when wet-dip dye full front zip,  breathable tech stretch side panels

like the design on the back...Flashback Vest $118

Nordic inspired-Sky Camp Sweater $98-stretchy side panels, greg tp layer or wear on its own

zipper detail-protected

color options Sky Camp Sweaters

Contender Skort/Capri

Dress- feminine shored sides and sleeves-with a cowl neck can be worn as a  hood

...or shawl-

tiered jacket-in performance fabric ...nice

Skirts-gently flows-in machine wash dry easy care...from beach to streets

great travel pieces too

carry-overs-like this skort/capri-in a pretty plum

well done.long sleeve with shirred back-is made of performance fabric-drapes  softly-good next of skin feel-can hike in this-or wear it 'regular'

several colors available

Cowl Dress $89-

...feminine shored sides and sleeves-with a cowl neck can be worn as a  hood or shawl---in short sleeves

several color options-Cowl Neck Dress

Yoga separates-easy fit

Hannah Pant-deep mauve

extra wide organic cotton Hannah Pant $84-with a waist band that rolls down, internal key pocket

love this...shirred sleeveless frock-in great color options-wear with sandals or scrunch up/layer up with leggings...flattering fit too

hem detail

Stride Tank-non chafing seamless design, $49-made of Meryl® skinlifE moisture wicking, odor combating

built in shelf bra-low impact

Hoodies-with roomy back pocks, shirred details, stretch worthy...good for runners, bikers...

non chafing zipper carriage

arm cuffs guarantee a perfect fit

Space Dye Contender Skirt Capri---$79-with a NeverEnd drawstring won't get lost in the waistband

rer pouch with zip pocket

Yoga Knicket-mad with moisture wicking, breathable fabric-blck won't get shiny when stretched


Relay Capri-ruching back leg with breathable mesh, reflective details $69

Skorts-with built in compressive shorts-with non binding rubber edge legs-so they stay put.

More great L/S options-in performance fabrics---
breathable shirred detail on back-aids moisture management

Flattering----non chafing seam designs---in performance fabric-Long Sleeve Stride Top $89

Stride Tank $49-made of Meryl® skinlifE wicks and odor suppressor, non chafing seam design

Energy Tank $69-supportive, runner worthy-rear pouch with zip pocket

Riviera Blue-Energy Tank

Stability Run Shorts-lighweight, stretchy, knit waistband stays put without irritating. $44

built in mesh panty

Skills and Drills tank-$69-witn a relaxed cinch hem-fitted, moisture wicking and dries quickly...supportive


(In our inbox...)

Athleta and the Times Square Alliance are offering the opportunity for you to join fellow New Yorkers (and visitors!) to experience a series of free yoga classes in the middle of Times Square - truly in an effort to show tranquility is possible in one of the most frenetic places imaginable.  

For the 10th year in a row, from 7:30am – 8:30pm on Wednesday, June 20th, yoga enthusiasts are invited to celebrate the longest day of the year with Solstice in Times Square: AthletaMind Over Madness.


Facts about Solstice in Times Square: Athleta Mind Over Madness below
The day’s activities include:
·         7:30am: Early morning yoga, will be taught by Athleta model athlete and veteran yoga instructor Drisana Carey
·         12:30pm: Bikram yoga class, will be led by Rajashree Choudhury - five-time winner of the All-India Yoga Championship and wife of Bikram Choudhury
·         3:30pm: Yoga class, will be taught by YogaWorks instructor and co-founder of the event Douglass Stewart
·         7:00pm: Sunset yoga class will be taught by Dana Flynn of Laughing Lotus
·         Athleta will host a fashion show between each class featuring yoga looks modeled by Athleta’s New York customers

Athleta will be giving away 6,000 free yoga mats by providing mats to the first 1,500 people who check-in for each class.  The brand will also be hosting a booth in the yoga village to offer additional activities, including:
·         One-on-one yoga instruction
·         Meet and greets with Athleta’s team of brand ambassadors to learn about Athleta performance apparel and NYC store events throughout the year
·         The chance to participate in Athleta’s live streaming video
·         And more fun giveaways!