NEW COLORS NEW PRODUCT CATEGORIES, NEW STRATEGIC PARTNERSHIP
Outdoor Retailer, SLC, Utah
Words/Show Images Judith Ecochard
We were looking forward to our meeting with Mt Khakis, an authentic American brand that is acclaimed for its assortment of wardrobe mountains “Built For The Mountain Life...”
But worn alt all altitudes because of the styles, proprietary fabrics, cuts and smart DETAILS---including thoughtful ones that are gender specific---
A high bar for how ‘casual’ wear should be constructed.
As we entered the lively exhibit space that looked like it was airlifted form the Jackson Hole, Wyoming environs---where the company is from---
We grabbed on the bright new, Nature inspired palette for Spring/Summer 2011 in several MK collections.
Including…Pine and Earth shades for the Granite Creek assortment of pant (M/W) convertible pant and shorts for guys and gals. What we love about this 6.30z quick-dry and wicking, UPF50*, abrasion resistant brushed textile—is well, just that---and how attire made from this material is a cinch to pack and clean up--- to look as presentable off the trail--- as appropriately protected on.
The Lake Lodge Collection is as functional for mountaineers as it works for the golf course---
Apparel here is made of lightweight stretch twill via 2% Lycra. Summery takes include natty ocean faring colors: a soft, looks like its been sitting on a sun beaten boat deck/dock---Nantucket Red---and a Mint Julep Green that inspires the Kentucky Derby classic cocktail. (Men’s-Pant, Short, Women’s Short).
Long Sleeve Denim Shirt ETA Fall 2011
The sturdy Rugged Canvas Collection of 10.4 ox cotton canvas utility pant/pant/short that’s a custom double ply weave-- adds Pine green to best selling Yellowstone and Ranch.
Classic (Teton) Twill is a medium weight (8.5 oz) brushed fabric, custom double-ply weave fabric used in the pant, short and ladies Cargo Capri and now available in Sand and Olive.
As always, the later two comfy collections are pre-washed for minimal shrinkage…
PLUS the triple stitched seams of all adult attire, YKK zippers, (the best), metal buttons, grosgrain ribbon interior waistbands, mud cuffs on pants---
at value prices, IMHO--- ranging from $54.95 (short) - $89.95 for the flannel lined Original Mountain Pant.
PLUS: A new t-shirt line that’s gender specific made from organic cotton ($25.95)
A line-up of headwear---visors, caps (baseball & trucker styles),
and sun protecting Wilson Beach hats –in a cool mesh versions too. ($19.95-$39.95)
A Webbing belt ($24.95),
And leather strap Teton Belt and Roller Belt-the buckles double as bottle openers. HANDY. ($49.95)
OTHER NEWS: new strategic partnership with the 200 yrs old Remington Arms Group that came about after a serendipitous meeting…
SHIPS: January/February 2011
INFO & E-Commerce: www.mountainkhakis.comwww.mountainkhakis.com