Thursday, April 30, 2009
MALIBU JEANS: DENIM TO LIVE IN
Words, Images Judith Ecochard
Garment Center: April 23, 2009
Some retailers might role their eyes at the mention of another denim line…but our peepers were certainly lockin' on a new bunch of jeans out of (where else) California...that we previewed last week, MALIBU DENIM.
Super soft (made with cashmere in the mix- sourced from exclusive Italian mills) ---the cuts include the classic boot, slouchy, and the skinny-all with the perfect fit and finish---including the distressed look that embraces the beachy elements of sea salt and sun.
How did Malibu Denim get it right out of the gate?
Founder Diane Sedigi is a vet of all things denim (in Europe) including the manufacturing process in her DNA. With loads of experience across the Pond, Sedigi settled in Malibu and was inspired to launch a premium line: with her “signature, and most obvious detail; her modern and unique approach to the back yoke” ---for a sexy and uplifted silhouette.
Malibu Denim will be available at select retailers nationwide including Intermix, Fred Segal, National Jeans and Planet Blue. Retail prices range from $160 - $200.