Friday, April 24, 2009


Garment District
April 20th, 2009

Words, Images Judith Ecochard

In the land of perpetually fine weather, a lifestyle attired in casual wear gets jazzed up with sassy beachwear to streetwear from Hurley, a legendary surfboard and surf/skatewear line.

Hurley’s DNA combining the realms of surf, art and music -is captured with an expansion of separates ready to hit retails shelves starting in the late summer.

The collection for gals has easy, mix-it-up pieces that are cute and inexpensive.

Camis, and cotton tops with well-finished ruch details come in saturated solids like sunflower and burnt orange. Board shorts sport terrific graphics.

Later gals can switch to plaid long sleeves with lace inserts and tiny pleats at the shoulder and yokes that make the collection special.

A puffer vest with a fake fur hood, a cable knit toggle sweater, cropped and regular length distressed boyfriend jeans--- and a long tartan dress can suffice as throw ons after the beach---or for landlubbers looking for a comfy and edgy attire.

Guys get hoodies (in thick stripped patterns and solid) that zip up to go over board shorts (solid primaries or neat prints) or jeans…

Long sleeve coverups with thumb holes…

Tees and zip ups with terrific graphics.

Love the scarves---set for the Holiday season.

Prices: around $25- $35---mostly under $100