Part One:
As consumers worldwide shift their thinking (or vocabulary) from anti-aging to wellness-their priorities for what is desire-able is also getting re-fresh too.
The Basics:
Want to know the latest wellness trends for skin/haircare? Walk the aisles of a supplier trade show-for an education on cutting edge ingredients-usually before they're 'in' the retail market.
We've been covering these kinds of events for years-learning where/how both big companies and individuals-source their products/ingredients.
Open secret: Sometimes the splashy marketed products and cult favs contain the same ingredients from the same source... or private label manufacturers.
This year's In-Cosmetics' NY focus was on the A-Z of launching indie brands...accelerated by the trend of consumer preferences for cleaner labels from "authentic' companies.
Out 'greenwashing' of 'natural' labels, animal testing, destroying Planet earth, old distribution/advertising models.
In certified 'eco' formulations by credible organizations, -ingredients' overhaul, recycled-recyclable packaging, sustainably sourced botanicals, cruelty free products with meaningful efficacy studies via new testing methods, toxic chemical/substance (like plastic microbeads) avoidance-even if governments don't require or regulate, and creating sales and media attention on social media platforms without big $.
Noted:
'Hero' patented ingredients pop up in several consumer products already on the market-from different brands-at often times different price points.
Texture is a key selling point.
Descriptions -'jelly' + 'silky' +weightless skin feel...-and hydration from water or water attracting ingredients-popular.
Also getting huge interest-pre and pro-biotics in topical treatments as gut health remains a concern we think is not a passing fad like certain diets, but an on-going trend.
No matter how many chemists point out parabens benefits to protect integrity of products-there are more botanically derived subs for anti-bacteria purposes, and other fairly (formerly) common ingredients like talc and silicone-as consumers shun toxic substances.
Part Two
As consumers worldwide shift their thinking (or vocabulary) from anti-aging to wellness-their priorities for what is desire-able is also getting re-fresh too.
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| SRO-a program on regulation-part of the very well attended Indie Brand How To's from Inception to Concept |
The Basics:
Want to know the latest wellness trends for skin/haircare? Walk the aisles of a supplier trade show-for an education on cutting edge ingredients-usually before they're 'in' the retail market.
We've been covering these kinds of events for years-learning where/how both big companies and individuals-source their products/ingredients.
Open secret: Sometimes the splashy marketed products and cult favs contain the same ingredients from the same source... or private label manufacturers.
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| an exception for global brand-albeit smallish one- natural leaning Tata Harper Skincare doesn't out-source formulations for its products...'crafted' at an in-house lab according to this Mintel presentation. |
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| there are plenty of private label companies ready to deliver -already ready for sale-made and slightly tweaked (customized formulas) goods to the beauty consumer marketplace...even going so far as to group collections together. Giant Univar-products' portfolios offers mass-market to luxury product skincare lines...including organic. Meet the minimum orders-start your own collection!!!!!! |
Out 'greenwashing' of 'natural' labels, animal testing, destroying Planet earth, old distribution/advertising models.
In certified 'eco' formulations by credible organizations, -ingredients' overhaul, recycled-recyclable packaging, sustainably sourced botanicals, cruelty free products with meaningful efficacy studies via new testing methods, toxic chemical/substance (like plastic microbeads) avoidance-even if governments don't require or regulate, and creating sales and media attention on social media platforms without big $.
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| Genderless fragrances are going 'cleaner'...including sourcing botanicals sustainably and ridding scents of any chemical preservatives. Pictured CLEAN Reserve |
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| The 7 Virtues...Peace Perfumes |
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| Micro plastic beads- are being banned world-wide. As an alternative Eco Shell's ground up walnut shells exfoliate just as well. Plenty of other alternatives served up too-made out of oats, ground up food seeds, and stones like pumice. For skincare-the buzziest needs are-protection and repair FROM- blue light (computer/smartphone screens), UV radiation (sun) , pollution, (urban smog, car fumes), stress (speeded up, matrix measured world)... |
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| two retail products (fyi there' dozens) already available (Pure Transformation-bareMinerals + Bio Active Essence Bonajour) addressing 21st century wellness skincare |
'Hero' patented ingredients pop up in several consumer products already on the market-from different brands-at often times different price points.
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| Tech Nature a French private label manufacturer showed off organic cotton masks (below) and Precious Pearl Serum (above) -with marine pearls with - protecting skin and imparting a glow...anti-aging ingredient from popular, replenishing nature source- algae derived from brown seaweed (Algisium C®). Luxury skincare brand Payot is a customer... |
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| protects skin from cellular damage-Tech Nature's organic cotton masks are EcoCert® certified+contain barley distilled water -anti-oxidant, emollient and softening benefits-among other ingredients. Noted a bunch of high end companies like Caudalie + Bulgari are customers. |
Texture is a key selling point.
Descriptions -'jelly' + 'silky' +weightless skin feel...-and hydration from water or water attracting ingredients-popular.
Also getting huge interest-pre and pro-biotics in topical treatments as gut health remains a concern we think is not a passing fad like certain diets, but an on-going trend.
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| an entire area at the show-has several exhibitor products devoted to 'Sensory" |
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| Desert Milk™-from a division of LipoChemicals..silky+hydrator to the touch-we would say layer-able too-highlighter jelly-building blocks of fruit+seed oils...including multi-tasking baobab tree +Desert Whale jojoba oil plant derived-not an actual whale fyi. |
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| Primer 'jelly' -hydrates w/o the grease...invisibly forms a barrier |
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| Grant Industries...a big personal care supplier in beauty biz...loved the feel of this gel like foundation...see this in compact cushion sponge form, or in small round jar applied with a finger tip or cosmetic brush. Very high in hydration-glides on the skin.-buildable coverage. |
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| Interest-big time...for this smokey eye staple-at the show, Grant Industries seriously inky black gel "catwoman" eyeliner-long wearing-and is easy to apply...we are pretty sure is already used by one or two cosmetic firms... And if not-def should be. |
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| Anti-pollution/Anti Aging skin bioactives-Recovery Jelly DSM Personal Care BEL-EVEN® stress buster-helps skin retain healthy thickness+elasticity via a new PATENTED cosmetic ingredient "that inhibits in vitro 11β-HSD1" FYI this company makes Parsol® portfolio of sun + blue light protection-found in many company sunscreen/block products including Neutrogena, Hawaiian Tropic. IMO-new coral reef safe standards required by Hawaii change up a lot of sun protection on the market-like EWG list has already... |
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| Also from DSM suncare formulation---Hawaii ready sunblocks (mineral) and a spray w/o those banned substances we can't even pronounce. IMO-not safe for coral reef life-why put that sunscreen on one's skin...just saying |
No matter how many chemists point out parabens benefits to protect integrity of products-there are more botanically derived subs for anti-bacteria purposes, and other fairly (formerly) common ingredients like talc and silicone-as consumers shun toxic substances.
Part Two