Nautical Allure-French Flair Separates
So how does a heritage brand keep
it fresh-year after year?
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Lacoste polos...worldwide collar shirt=fit for modern times (and bodies)...iconic and last forever, |
By...establishing seasonal themes-trends-story-boards that make sense for its rich history in the active world...delivering fresh color waves and patterns-every few months- mix in a few new fabrics- with traditional natural fibers and conjure up wearable silhouettes for a global customer base.
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crisp button downs -sleeves rolled up or down..a style that endures. |
For earlier "Fall 2016" deliveries...Lacoste's media preview-showed invitees a winning collection of "...shades of blue ...
and...striking color blocks..." referencing the 1990s (like the graphics on some of the runway pieces -
prior post Part One)...with a design motifs from yachting-nautical endeavors.
Flattering tones on any skin tone...the collection ranged from casual wear to interchangeable work-play separates. Accessories and shoes (a later post)...accented the apparel -perfectly...fyi.
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classic l/s button down shirt-s interpreted in a dress,,,is a wardrobe staple. Mannequin is flanked by modern take on French Breton navy/white stripe top under a slim fitting dark navy blazer...Lacoste also showed off more denim this go round---in various washes. Naturellment-since denim is at least partially, a French invention. |
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A pretty blue...almost a sun faded cobalt...with hems get nice stripes in other neutral colors-logo croc makes an appearance near the hem.... |
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color bloc polo--- |
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pattern of time checks |
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rugby short style... |
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active wear---sport pieces...golf and tennis in particular-techy fabrics that stretch and are moisture wicking.... |
FRENCH FLAIR-group featured colors delivering deeper autumnal tones...and included many cold weather jackets and coats, cute pleated skirts, "...traditional stripes...elegant and understated..."
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box pleat skirt-flatteirng-balanced with snug l/s knit top |
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Made in France collection continues with premium, polos and long sleeve sweaters....broad stripes and embroidered crocs- provide visual interest to these traditional winners |
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men's pieces... |
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loved this long sleeve knit sweater...buttery soft and year round option... |
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later Fall months...warm cable knit sweaters, sweet pleated knits, and tailored coats... |
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on the mannequin...collar neck -silhouette fitting knit-with knife pleats...one of our fav looks for gals... |
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men darker greens and grays...dominate the color palette... |