Sunday, April 26, 2015

GRUNDÉNS-Performance Outerwear/Accessories-That Protects "Deadliest Profession"

NYC...Backbone Media Showcase/Westerlind Outdoor 
Sandham Hat-white extra wide brim, neck+ear protection-specially welded water ditch in front-diverts water away, adjustable chin flap, polyester lining
How fitting that our latest obsessed with label new to us label-we saw 2x in one week.

WHAT: Grundéns is a heritage brand---founded in 1911 in a stormy climate locale (Grundsen) -on the left coast of Sweden. 

Waterproof/weather tough attire that literally could be life-saving for  fisherman as they earn a living... Grundens' collection-crafted from textiles and forward thinking treatments- has evolved over the decades -including the embrace of PVC coated fabrics for the most professional outerwear worthy ever-aka the kind that withstands "... standing under a fire hose hour after hour..." 

DESIGN: The aforementioned watery deluge ...probably not gonna happen-for most people---but imo-Grundens incredibly trend-on rugged jackets, pants, hats and waterproof bags-  will please the urban crowds who need meaningfully protective clothes (wear singularly-or layered up) and want pieces that accentuate their sartorial style. 

nautical blue-white accents-iconic color combo
highlight-navy with white details...longer length in the back allows for sitting down/riding a bike- and staying dry
back of this jacket-drapes well with center pleat---collar rolls up high to ward off the elements


 The PVC coating used by Grundens -now includes a fusion with different textiles for extra practical the knitted synthetic base fabric (extra stretch) of the Petrus HD...and the Weather Boss garments a 500 denier nylon coated on the inside -

BONUS: Several styles rated waterproof breathable barrier-10,000mm, breathable 5,000mvp

seams are welded- shut- reinforced for durable waterproof-ness-no chance for liquids seeping in through stitching!!!
white color is fresh-love the huge outer pockets and pop of dark metal snaps
rockin' camo---most popular winter print for hunters gets a splashy interpretation
Gage Storm Surge 2.5 layer jacket with double storm flaps. waterproof breathable barrier-10,000mm, breathable 5,000mvp water resistant pit zips, 2 hand warmer pockets, we like the extended back for extra coverage, Napoleon pocket, Gage Halo Hood System

Brigg 40 Parka-in a see me orange made from heavy cotton twill base material (4.7oz/yard), coated w/ specially formulated PVC (10.9oz/per yard)=total 15.6 oz/yard. Details---attached hood w/ drawcord, full cap sleeve design for unrestricted movement, double secure storm flap, chin strap-w/reinforced cuffs. Sizes xs-Tall 3x ($144-$187)

Waterproof haulers...
100% waterproof camo print 105 liter Shackleton duffel, roll-top closure, hide away backstraps, 500d PVC trapaulin fabric, 100% radio frequency welded seams $125

30 Liter Rum Runner Backpack $82.75-with moisture wicking padded back, front mesh pocket, water bottle pockets

Available worldwide-sizing is unisex-with kids too