SOCIAL/ECO AWARE LIFESTYLE BRAND FOR MEN & WOMEN
OUTDOOR RETAILER MARKET, SALT LAKE CITY, August 11th
Words and Images by Judith Ecochard
Okay-the name Horny Toad did conjure up the creepy old dude that tried to pick us up way back in our hitch hiking days.
But lo’ and behold-Horny Toad is actually an active wear line that proves “everyday is an adventure.”
In a good way.
“ACTION, FUNCTION and STYLE”
Hip, sporty and fun –Horny Toad’s S/S 09 offerings are casual and with punched up dressier selections too. We think even the slovenly lazy among us will want to wear the clothes.
For gals, HT has a super simple Little Black Dress with a fetching scoop neck, ruching details, an elevated waist and a shaped waist any body size (XS-XL) will look good in.
Top-wise a “Samba” tee in comfy Tencel/cotton/spandex is a sleek example of the durable performance wear HT makes-that multi-tasks as a shirt we can wear with a suit too.
We also liked the skort -also made with a Tencel/cotton blend, that simple in cut but gussied up in paisley pattern.
A year round frock made from Flexcell is cleverly darted to give it sophisticated shape.
HT also harks back to the 70’s with its proprietary “Jitterbug” fabric- with a bunch of refreshed styles made from the waffle knits of yore.’
Guys get a return policy like no other…”if you don’t get a compliment after three wearings, you can return it.”
This equal opportunity offer applies to the street/play crossover shirts that always look presentable even if it’s been lying on the floor. Made from an easy care the button-down tops have a front pocket detail, and Margarita and Marachi band recipes embellished on the inside back yoke. The relaxed fit is not sloppy either.
Striped Polo shirts with side vents are also dummy proof match-able with laid back to the knee zip front shorts, or anchoring a more polished outfit- under a summer blazer with cotton/linen pants.
WHAT’S NEXT: Horny Toad is now the proud partner/owner of NAU an eco-friendly line of “super clean, high tech fabrics” garb that is suited for the urban meets outdoor lifestyle we live. NAU=Maori for “welcome.”
GIVING BACK: In addition to being eco friendly (some separates 100% organic content) and fair labor committed, HT works with several NGOs/non-profits dedicated to helping adults with developmental disabilities.
Plus “Good for the Earth Good for the Soul” limited edition t-shirt collection is a specialty line of organic cotton tees that feature music lyrics and artwork from a few of the musicians and artists Horny Toad digs – that reflects ongoing collaborations between two independent singer-songwriter musicians: Chris Pierce and Brett Dennen. Partial proceeds benefit non-profits.
Image courtesy of Horny Toad