Text, Vivian G. Kelly
Images in Cece Feinberg showroom, Vivian G. Kelly
Image campaign photography and celebrity photographs, courtesy of Cece Feinberg PR
Image of Vitamin A press clippings from www.boutiquetoyou.com
A SHOW ROOM VISIT
After viewing a few Jpegs PR pro, Cece Feinberg sent us; we hit her NY Office on West 37th Street, in the Heart of New York’s Garment District. She’s just recently taken on Vitamin A as a client, but the editorial credits are already rolling in. This line looks great on and off the rack and should definitely be showcased in a runway show at Mercedes Benz Miami Swim. For now, though, Vitamin A has taken a booth at the Miami Convention Center, and they’re on our go-to list for our annual trawl through the aisles at the swim expo.
WHAT’S SPECIAL ABOUT VITAMIN A SWIM SUITS
As many of the luxe swim lines we love [Gideon Oberson, Missoni Swim] this swim brand is based upon a jet setting lifestyle. The difference is that designer Amalia Stevens had “Laid Back Luxury” in mind, which translates to, YOU CAN GET WET AND MOVE AROUND IN THESE SUITS. They’re equally suiting to posing on a friend’s yacht while wearing a pair of Jimmy Choo’s as they are for diving into the pool at Delano.
SPECIAL DETAILS:
-Innovative silhouettes
-Lots of custom Italian hardware,
- Rich, luxurious fabrics,
- A vibrant color palette
- All the shapes, colors, prints and stripes can be mixed, matched, and layered
Most importantly – ingenious engineering for a flawless fit
BREAKING IT DOWN - THE 3 LINES & PRICE POINTS
Admittedly, swim can get confusing. While you have 1 brand, we’ve often found that under that brand there are several different collections.
Below, the highlights of Amalia’s 3 lines
ORIGINAL– reversible, lurex metallic linings. Retail : @ $170
SIGNATURE– The highest end with jewelry inspired hardware. Retail, @ $300
SILVER– the more junior oriented line. Retail, @$110
Perhaps best of all is that you don’t have to commit to any one line 100% as all the lines mix and match and ALL deliver sexy California jet set style thanks to the sleek minimalist shapes.
WHO’S WEARING VITAMIN A: Jessica Alba, Ashlee Simpson, Rihanna, Vanessa Menillo
BUZZ ALERT- ON THE RADAR SCREEN: A well known fashion editor specifically requested a bandeau top bikini with metallic detailing for her poolside bachelorette party !
For more information on Vitamin A, visit the official website
www.vitaminAswim.com